How to design an effective B2C website to grow your business

Key quotes:

• "Actually, the type of business scheme initially defines the target audience and nature of interactions which are key factors for efficient and user-friendly design solutions."
• "It’s easy to see by examples of numerous landing pages: the ones aimed at companies use content, language, visual and graphic elements, placement of data blocks different from those which are targeted at individual buyers or users."
• "Designing for B2B, it’s important to remember that: The strategies mentioned below may work not only for B2B but for any kind of interfaces aimed at business."
• "For example, if it presents a famous company product or service or informs about special offers, sometimes short and concise copy is enough to encourage users to buy or know more."
• "However, if a new unknown product or service is presented, it may be important to provide users with more information persuading them to follow the call to action."
• "Moreover, the attractive visual content, be it a photo, illustration or poster may become another source of informing the user about the value proposition provided by the company."

Key quotes:

• "The key to a successful business growth strategy is to be really focussed on your product and your customers and always keep experimenting, not just settling for what has worked in the past."
• "Here are some seriously effective business growth strategies that some of the most successful B2B companies use."
• "One company that puts a lot of emphasis on this and is a brilliant example of it is Apple, where design and user experience are possibly the two driving factors of their products and of the way they have built their business."
• "Start by creating a piece of content or a tool that people can download from your website in exchange for giving you their email address."
• "In this way, once someone has downloaded the tool and given you their details, you have already a qualified lead in your database that is ready to be chased up after a few days with an email or a call to see if you can be of any further help to them or if you can start a business collaboration."

Key quotes:

• "They are using social media platforms to raise brand awareness, engage people, acquire new customers, and increase conversions."
• "And, if you’re a B2C brand, the interactive nature of social media makes it easier for you to connect with, engage, and convert your audience into loyal customers."
• "HANDPICKED RELATED CONTENT: With over 200 social media channel options, including a dozen mainstream channels, it may seem difficult to determine the right channels for your brand promotions."
• "The right social media channels for your brand promotions will mostly depend on the nature of your business and your target audience."
• "If your B2C social media marketing goal is to raise brand awareness, build a community, provide customer service, or promote online selling, Facebook can be a great choice for your campaign."
• "HANDPICKED RELATED CONTENT: YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide."

Key quotes:

• "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
• "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
• "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
• "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
• "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
• "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."

Key quotes:

• "The good news is that B2B e-commerce companies can make up for this by integrating testimonials and customer reviews and looking for other ways to bring in an element of social proof to encourage people to make a purchase."
• "Most of the top B2B e-commerce platforms have different third-party themes available which can help you to customize the site’s look and feel."
• "If picking a theme is all about customizing the look and feel, then choosing your integrations is like changing the way that it actually behaves."
• "The goal of your B2B e-commerce site should be to provide B2B services but in a way that feels like B2C."
• "If your site is good enough — if it’s interactive, engaging and fully stocked with all of the services your customers need — then they’ll sell it on your behalf."
• "We start by getting to know you and your customers and walk you through the process to make your website the best it can possibly be."