How to determine the right host for your email marketing

Transcript: Email marketing is a fantastic way to connect with your customers and fans and GoDaddy makes it easier than ever to stay in touch drive repeat web traffic and sell more of your products or services with GoDaddy email marketing you can create email campaigns that look great on any device so that more customers will read and click easily collect email addresses on your website online store or Facebook page send campaigns from desktop or mobile with confidence GoDaddy has top notch delivery rates track your success with smart analytics here's how it works build your mailing list by adding a signup form to your website online store or Facebook page visitors who signup are automatically added to your list pick a pre-built template to create your sales campaign event invitation or email newsletter in a few easy steps or put together your very own design send your campaign now or schedule it for later you've got options when you meet new contacts on the go turn them into subscribers in a snap by sending them your latest newsletter right from your smartphone results matter that's why GoDaddy email marketing tracks everything for you you can see opens and... See more →

Key quotes:

• "If you’re a small business getting started, you can probably do quite well with a cloud, virtual private server, or managed service ranging from $10 to $100 (roughly £8 to £80 or AU$15 to AU$130) per month."
• "Providers of managed service will make sure your system is configured properly for your load, keep an eye on security issues, patch your software as needed and manage backups among other tasks."
• "But if you know that you’re really building a site that will stress low-end shared servers, be sure to pick a dedicated or cloud-based server."
• "The very cheapest hosting is available on shared servers, where one box may run hundreds of websites."
• "Shared hosting also limits your access to the server’s capabilities, generally limiting you to uploading files via FTP or SFTP, preventing shell access, restricting what programs you can run on the service and limiting the amount of database access your site can perform."
• "Usually, hosting providers run many VPS instances on one box, but performance is almost always better than base-level shared services."

Key quotes:

• "There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic."
• "If you segment your list based on the level of understanding they have on the topics you write about, you can tailor your lead nurturing content to speak at the right level."
• "Here’s an example from Udemy, who segmented their email list to try to re-engage inactive users (I still highly recommend Udemy’s online classes): Similar to a change in content engagement, a change in buying behavior can indicate a lead is becoming more or less interested in your company."
• "Here’s Wayfair’s email asking me to review how a recent purchasing and delivery experience went: Consider creating a list segment full of those customers who repeatedly refer new business your way."

Key quotes:

• "They allow for highly targeted outreach, and in the case of email newsletters, recipients opt-in to get the content, so they’re more qualified than prospects you engage with using other marketing channels."
• "It’s one more way to use information about your target audience to predict what will be the most relevant, compelling type of content."
• "How often you send emails to subscribers and the time of day those emails hit their Inbox can have a major effect on campaign performance."
• "Another good way to determine optimal send time is through testing, a point we’ll elaborate on in the next section."
• "Beyond fundamentals like using an email marketing service; sending personalized, relevant content; and keeping a laser focus on conversion; there are ways to tweak your email newsletter to maximize its effectiveness."
• "Engaging your audience with a compelling story, splitting recipients into segments, testing your content, and avoiding spam filters, for example, can have an immediate and lasting impact on your campaigns."

Key quotes:

• "Email verifiers are desktop tools or online services (both software-as-a-service or plugins) that allow marketers and salespeople to verify a single email address or a whole list of email addresses, and be sure the contacts exist, working and valid."
• "We will show you how it works by describing the main technological features and verification steps — this will allow you to easily understand how email addresses are validated."
• "Now let’s get to the most interesting part — a practical experiment where we will show you how an email verifier saves you time, money and optimizes your resources and the overall process of email/outbound marketing."
• "For this experiment we generated 1000 leads (email addresses) from various sources and then verified them to show you how an email verifier cleans a list and improves overall campaign metrics."

Key quotes:

• "While there are many technical aspects to email marketing — coding nuances, transactional marketing, and analytics — the focus of this article is the essential ingredients required for effective email marketing: Content, Design, and Deliverability."
• "To ensure that everything possible is done to target these precious gems, marketers should segment their engaged subscribers and send them specific, personalized content to build up the relationship."
• "One caveat: Reputable list companies will allow you to pay to send marketing emails to their lists, but they typically review your content first and rarely give you access to their subscriber lists."
• "This is especially important when sending to Outlook clients, who use Word to render emails."
• "Professional marketers use a dedicated email service provider (ESP) like Campaign Monitor, MailChimp, or Emma."
• "Sending email campaigns from privately-operated mail servers is likely to cause deliverability rates to suffer because most don’t have the required credentials recognized by Internet Service Providers and other email providers such as Gmail, Yahoo, and Outlook."