How to embrace channel strategy to improve your business

Key quotes:

• "No one wants to see an online advertisement for a product claiming it’s on sale for $19.99, only to see it listed for $24.99 in-store."
• "Brands that develop retail store marketing mirroring their online experience achieve greater customer satisfaction."
• "According to one study, the average business spends roughly 12% of their annual revenue on marketing and advertising, 75% of which is allocated to their website or online store."
• "Local SEO and local digital marketing are simple yet powerful ways to increase your in-store sales through online channels."
• "Whenever an item is being shipped directly to a customer’s home or to a local store for pick-up, you have an opportunity to create a memorable branded unboxing experience for your customer."
• "This means: SEE ALSO: How to Integrate Your POS System With A Website One of the decisions you will need to make for a cohesive marketing strategy is how you will keep your design and brand message consistent online and offline."

Key quotes:

• "Unfortunately, businesses in every industry are coming to realize that their existing contact center strategy doesn’t support true omni channel customer engagement."
• "Top Customer Engagement Channels · Contact center infrastructure · Voice and digital channels · Employee engagement systems · CRM, marketing automation & case management solutions · Back-office systems · Branches and remote offices It’s no wonder that with all these channels that there’s no single unified view of the customer."
• "Working with a contact center partner that is committed to using the latest technology and systems will help dramatically improve the customer experience without investment in new systems."
• "Focus on Employees Ensure your customer contact agents have the right training and tools, such as an agent desktop that supports omni channel interaction."
• "Business Optimization Creating an omni channel customer service experience can utilize existing channels and touch points operating through a centralized system of engagement across the entire operation."
• "Typically contact centers are most effective in managing communication channels, such as voice, email, chat, and even social media interactions."

Transcript: Hey everyone, it’s Jessica with Oberlo,and today we’ll talk about how you can sell products as quickly as possible, using 3 provenmarketing tactics. Done right, each of these tactics has thepotential to make you sales — fast. Method 1: Promote your products in onlinegroups and forums. Online group and forums are great places toengage with customers on a personal level. Plus, 20% of Americans recommend their favoriteproducts in forums. What’s more, around 33% of marketers chooseto market their brands on forums to reach a bigger audience within a specific niche. Bottom-line? These places present a great opportunity toget your products out there and in front of the people who will be most interested inthem. They’re also great for testing new productsto see if they resonate with your market. So, how can you use forums and groups to sellproducts? Well, you can market your products in an existingforum or Facebook group in your niche. But remember: The first rule of online marketingis to never spam people. So, if you choose to promote your productin an existing forum or Facebook group, go easy on the self-promotion. In these groups, relationships come first,and sales come later. But, if you want to sell products... See more →

Key quotes:

• "The idea of omnichannel retail is to make sure that you are interacting with your customers at all touch-points, be it social media, eCommerce, or your brick and mortar store."
• "For business owners, an omnichannel strategy provides the opportunity for a totally seamless shopping experience from brick-and-mortar stores through a variety of digital channels."
• "Customers and small businesses both love the flexibility of being able to purchase online and return in-store."
• "Omnichannel retail strategy allows the flexibility of ordering online and picking up in-store."
• "Omnichannel generates valuable data and metrics on customer behavior Great, so you’re convinced to mesh your traditional brick and mortar, eCommerce, and social media approach to an omnichannel strategy…now what? From social media, to online advertisement, to your physical location, all point of your business should be “shoppable,” making it as simple as possible to purchase your products."
• "Facebook is a value touch-point to an omnichannel business strategy There are many powerful tools available to manage your social media, as an individual or across a team."

Transcript: Selling a great solution to a willing market through the wrong channel is almost always going to generate really disappointing results funnel vision is brought to you by mass marketing creators of the funnel plan left marketing is the source of the 1 2 3 b2b marketers particular consumer marketers often use the term channel to mean a tactic wave is a channel radio the channel to visit channel sales people and most b2b marketers use the temp channel to mean the sales channel directly indirectly what type of indirect etc so now that one the concept of sales channel what kind of channel partner strategy is gonna work best for your business and how do we make that decision stick around on today's video I'm going to answer that question I'm going to do it in 60 seconds and apparently I'm going to do it the 4 steps because that's what it said at the headline so 4 steps 60 seconds how to set your channel patter strategy if you stick around to the end of that I'll also share with you a tool tip and I'll show you how we do it in funnel plan well what kind... See more →

Key quotes:

• "No matter what channel the customer chooses to interact with a brand, the information should be centrally stored and delivered via any other channel."
• "This is what we call seamless communication and is an example of the kind of good customer experience that an omnichannel strategy ensures."
• "If you’re still not sure if omnichannel strategy is your way for successful business, let’s take a closer look at some of the benefits."
• "Omnichannel shoppers actually spend 4 % more, on average, during in-store shopping trips and 10 % more online than customers who only used a single channel."
• "Omnichannel marketing can help you manage customer relationships across all channels and influence their loyalty to your brand."
• "The ability to use digital technology at home, on the go, or in-store — to research products, compare brands, read reviews, check product availability, and pay for items — enables the seamless experience many shoppers now demand to complete their purchases."

Key quotes:

• "Are you from a manufacturing company going to Dreamforce? I’m sure E-commerce is probably something on your mind."
• "It’s sure hit retailers and consumer goods companies especially hard, and now traditional manufacturing companies are faced with the challenge of what to do about it."
• "Some companies have most or even 100% of their sales coming from traditional distributors, so it’s not like they can just abandon their traditional channels and go all in with an online strategy."
• "To really embrace digital transformation, product companies need to have a comprehensive omni-channel sales strategy that addresses all their sales channels."
• "I like to think of Productsup as the Mulesoft or integration hub for e-commerce."
• "It allows companies to easily pull and push data from hundreds of e-commerce platforms like Amazon, Google, Alibaba, Walmart, you name it."