How to ensure that you send effective follow-up emails

Key quotes:

• "Get clear on your goal before you write the email and decide what action you want the recipient to take as a result of it."
• "And if you can’t come up with a goal for your follow-up email, you probably shouldn’t send one."
• "You’re writing to somebody you’ve spent time with and now have a relationship with so your follow-up email shouldn’t sound like it comes from a stranger."
• "Here’s a trick: Write as if you were writing to a friend because in that scenario you’d likely use the kind of informal tone you want for a follow-up email."

Key quotes:

• "Not all of them amounted to celebrations, but after many years of experimentation and observation, I started to pick up on several best practices that are essential to how I and the rest of the sales team here at Bizzabo write event follow-up emails."
• "Whether you are casually attending an event or are exhibiting at one, here’s what you need to keep mind: Key to getting your emails opened is having a clear sense of purpose."
• "I might speak with 100 people at an event, but if I know that a handful of them could benefit from what we have to offer and vice versa, I’m going to strongly focus on those leads and continue building those relationships."
• "A sales manager, for instance, may be likely to check their inbox at all hours of the day, so sending them a very early morning email might be ideal."
• "Following any event, you and the people you have met are bound to be incredibly busy, difficult to reach and possibly overwhelmed with follow-up."

Transcript: Oh, there's free cake in the staff room? Thanks for letting me know. See you there. Yeah, free cake. All right. Hey, everyone. I'm Alex. Thanks for clicking, and welcome to this lessonon writing a business or professional email in English. Now, this is useful for those of you who arejust starting a corporate job, or if you are looking to work in an English environmentwhere emails are constant. So, I use my email every day. I can tell you 100% that I have used all ofthese at one point or another in my emailing career, we'll say. So, I've sent thousands of emails, and I'veused all of these. So, these are phrases that you can use ininternal emails between yourself and your colleagues, or between yourself and someonewho works with your company. So, maybe you know someone who is selling,you know, technology to your company, like printers or computers; maybe there's someonewho supplies paper for your company and you have to interact with them, so you can usethese phrases and expressions with them. All right? So, first we'll start with the greeting. We have: "Hello", "Hi", "Hey, Steve". Steve - these are all for Steve. So, you notice... If... See more →

Transcript: All right lesson number six the follow-up this whole section is dedicated to follow-up emails studies have shown that 92% of sales people give up after four knows but 80% of prospects saying no four times before they buy so I think people are giving up a little too early at the end of the day keep the follow-up going how often would you say my rule is I stopped at three right I just don't like to ignore people I try to I try not to sell too hard so my general rule is three steli efti says six especially if you have no relationship with that prospect if you do he says infinite do not stop Heather from sales folk says eight it's a lot Eric sue from growth everywhere says five but the general rule of thumb is if you're representing a brand be persistent but don't be too aggressive to diminish the brand's value don't be too annoying but follow-ups are important this is how you're gonna get people's attention because generally people are busy or they missed it and I don't know about you but like emails slip through the cracks every single day and... See more →

Key quotes:

• "How do you effectively follow up with a potential client to maintain momentum without being annoying? People ask me all the time: what’s the best way to follow up with a prospective client? Ask them.””] This is very different than asking about the sales follow up method itself; it’s about their preferred form of communication and getting them to commit to a level of responsiveness."
• "Don’t let them get away with the old “send it over and we’ll get back to you.” Once they leave without committing to anything on their end it becomes a game of cat and mouse as we try to follow up, and get them re-engaged."
• "At the end of every decent conversation I have with anyone in sales, I always send a summary e-mail that summarizes what we talked about and asks for their confirmation."
• "This is the best way to make sure your sales follow up remains focused on value based on previous conversations."
• "We should always have a reason to contact our clients, prospects or whoever."

Transcript: How do you get clients through email let's find out welcome to the millionaire recruiter I'm Brianna ruining your millionaire recruiter and if you haven't yet seen this YouTube channel you gotta check it out every week Thursday at noon this is all about making you the next millionaire recruiter so all right we got a really great response with the emails to get candidates and how I basically just changed an email and made it pretty made it something that make you money well we got asked what about to get clients so this is all about how can you get clients via email so I'm sure you have all seen some bad emails or maybe you're the one that's doing those bad emails but we can easily change that I'm gonna do a really cool share screen just to show you one that we've actually gotten and it's very short and then I just kind of took it and ran with it and that's something that I would actually send out and be proud of because that's super important who pays your bills like clients pay your bills but what makes the world go round as a candidate... See more →

Key quotes:

• "How to follow up effectively when prospect has not replied to your first cold email."
• "Based on insights, you can send a better follow up email by timing it better to get a response."
• "Result: The third time she got a positive response with the prospect mentioning he had been running pretty busy at work."
• "If the prospect hasn’t opened your first email, experiment with a different time of the day."
• "If your first sales follow up email asked for a meeting and you get a no- response, the second should give some more product information."
• "By not using a whole interconnected sequence of emails, you remove the onus of no response from the prospect subtly and not make him feel guilty about not replying."

Key quotes:

• "Day in and day out, your automated follow up brings contacts back to your site, builds a relationship with them, creates and nurtures qualified leads, drives conversions, contributes to customer satisfaction, and saves you untold time… so it’s certainly worth the effort it will take to make it better at doing all those things."
• "What follows is a 7 step process that will produce a unique follow-up strategy for your business, make sure you are automating and accomplishing as much as possible, and improve the overall experience for your contacts."
• "Even after separating the wheat from the chaff, we have an intimidating, disorganized list of ideas which isn’t much help so it’s time to… When it comes to laying out the exact sequence of events, pen and paper might be the best way to hammer out the first few drafts — just make sure you’ve got plenty of paper."
• "The goals of your sequence will vary depending on your business model but, generally speaking, be sure your follow up process delivers content that is: You’ll want to evenly distribute these messages throughout your automated marketing sequences."