How to find longtail keywords using Google's keyword tool

Key quotes:

• "In fact, you can barely read a few lines about content marketing, or digital strategies before someone will mention something about search engine optimisation and making sure you rank well for the right terms."
• "Google and other search engines track the keywords in your blogs, articles, and pages, and use the information they find to decide where you should rank when someone searches for something relevant to your industry."
• "For instance, if your keyword head term was “digital marketing,” your long tail keyword might be “digital marketing strategies for start-up companies.” The targeted nature of the longer phrase means that your content will only appeal to a smaller selection of customers."
• "Just like any other SEO strategy, you’ll need to start with #KeywordResearch."
• "A great way to boost your keyword strategy and give yourself some much-needed inspiration is to check out the long tail keywords your competitors are already ranking for."
• "Speaking of tools that can make your long tail keywords strategy simpler, there are plenty of pieces of software out there that can suggest semantic terms for you."

Key quotes:

• "So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords."
• "Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it."
• "Here is an example of a list of long-tail keywords based on the keyword “pdf” I’m borrowing this from PR consultant Gini Dietrich’s playbook so you may need to adapt it to your own business."
• "Two tools to help you find long-tail keywords: This is a free Google tool that gives you insight into the volume of monthly searches for a particular keyword, and how much competition there is, based on advertising spend for sponsored links."
• "It returns a host of long-tail phrases based on what people are searching for using specific keywords."

Key quotes:

• "If you want to find related (long tail) keywords for a search term very quickly and easy, just go to Google and type your keyword (example: “drinks”)."
• "If you want more long tail keywords, go to Google or Naver."
• "Now you have a list of 508 related (or semantic) and long tail keywords."
• "Below is the list of the 15 clusters with number of keywords in it in parentheses: Although there is no magic number, it is probably a good idea to put between 10 and 20 keywords in each ad group."
• "Let’s organize the ad groups that have over 20 keywords in them into smaller clusters."
• "There are four types of search intent: Source Depending on the nature of the keywords, it is a good idea to sort keywords in ad groups based on either search intent or similarity."

Key quotes:

• "Keyword or a key phrase is what people enter in search engines like Google to find relevant information."
• "Step #1: Come up with a seed keyword Rather than brainstorming keywords yourself, here are some advanced tips for getting keyword ideas Step #2: Generate more keywords and analyze them with Google keyword tool Once you have your seed keyword, it’s time to generate more key phrases related to the seed keyword."
• "To Find Social Media Metrics Use free tools like Topsy and Socialmention to find if your competition is appearing for the social media results when you search using the keywords."
• "Whichever the case is, this is a free tool provided by Google and has lot of features including keyword search volume, related keywords, country wide targeting, Google Adwords costs for each click and lot’s more."
• "I always use Google keyword tool with the phrase or exact match setting, select the country where my users are mostly based on and focus on local search volume."

Key quotes:

• "I made the checklist below so that you can add into a Trello checklist, for example, or for a Google Sheets spreadsheet."
• "Export results to Google Drive spreadsheet (click down arrow on results page) 6."
• "Write your content around up to 4 long tail keywords you have identified You can copy and paste the following directly into Trello or Google sheets: 1."
• "Export results to Google Drive spreadsheet (click down arrow on results page download keyword results to google drive 6."
• "Re­name this spreadsheet to include keyword at start, for example: Back pain Keyword Planner 2017–02–19 at 18:10:05 (NB — I have only added ‘back pain’ at the start, the rest is auto-generated by exporting to Google) 7."
• "Create an extra column next to keyword titled ‘Length’ Add the following formula to the length column: =LEN(A2) 11."