How to find the best keywords to use for SEO for your brand

Transcript: - If you're struggling to getyour head around keywords, what are they? How do I use them? How do I increase mysite's ranking for them? Then this video is designed to help. In this video, we'regonna go through a process that you can use to choose the best and most profitable keywords for SEO. (rhythmic beat) (click) Welcome people, my name's Tim, I'm head ninja at Exposure Ninja. I bring order to the chaosof digital marketing. Actually, that's not true at all. In Exposure Ninja Ibring chaos to the order, but that's another story. Keywords or search queries are basically the things that people search for, really, really important for SEO. In fact, one of the mostimportant elements of SEO. There's a bit of a myth going around that keywords don't really matter in 2019, 2020, 2021,whenever you see this, but I can assure you thatkeywords will matter forever. So let's go through a processthat you can use to identify the most profitablekeywords for your business so that you can help your website's ranking improve for them. In this video, we're gonna cover, understanding yourcustomers or buyer intent, we're gonna look at yourcustomer journey as well and you can identify... See more →

Key quotes:

• "One of the best ways to indicate site relevancy is to provide regularly updated content for a website."
• "So, regularly updating your website blog with the relevant content can ensure a better ranking."
• "A website which is mobile friendly is more likely to reach a better rank in Google."
• "Choosing the right keyword helps to draw visitors to your website and in return brings better rankings for you."
• "So, creating a title including few keywords or a phrase helps searchers to find your content relevant to their query."
• "Optimize your URL in a way that you do not get penalized by the search engines for exact domain match filled with keywords."

Key quotes:

• "To make an impact, you need to select the right keywords that can be generated from the best keyword research tools and a robust digital marketing strategy."
• "You only need to enter a simple generic term, and this keyword research tool will help you narrow down the options with its suggestions."
• "It’s one of the best keyword research tools, and it helps you get ahead on the SERP rankings."
• "The data includes cost per click, search volume, keyword difficulty, SERP features, and competition."
• "Other than keyword suggestions, it provides extra information such as search volume, competition, and traffic on every generated keyword."
• "Jaaxy is a straightforward and easy to use keyword research tool that has been used by marketers across a variety of industries."

Key quotes:

• "To be successful with SEO in Kitchener-Waterloo, you need to pick the right keywords and keyword phrases."
• "You need to decide- SEO is the long-term strategy which takes months to give the best results."
• "For faster results, you need to low competition and decent volume keywords, so you can start getting traffic ASAP, while you are moving the high competition and volume keywords to the top of Google for SEO searches."
• "They tend to boast lower search volumes and attract relevant traffic which is less competitive and easy to rank."
• "TDM agency an SEO Company in Kitchener-Waterloo suggests choosing long-tail keywords that help in specifying your product or service and the audience is very specific / targeted resulting in high conversion."
• "To Understand the Long-tail Keywords follow our blog:- Why your SEO Company should give you a Guarantee for Rankings Once you have goals and vision in mind, work on your research with SEO Company in Kitchener-Waterloo."

Transcript: Let's just get into it first thing I'm going to show you guys is sort of what I did for the roof repair site so I used a couple tools I use I used writers access and I use H roughs that's pretty much it and I use Google sheets those are like the three things first thing I do obviously is I like figure out what I'm gonna be auditing for the client and thoughts on eye writer I've used them I've had some good stuff I've also had some really bad stuff so it's two hit and a miss for that website for getting content but anyways so as you can see pretty simple page I have basically the pages that are already on the website whether they need to be rewritten or not if they're like you know duplicated content and then I will have the other pages that are need to be written and so what I'll do is I will hand this content off to somebody that's going to be doing the web design for the web website because ideally like when I'm doing consulting or what I'm running in SEO you just see like... See more →

Key quotes:

• "As you get to building your keyword list for your content strategy, think about taking a look at some (or, better yet, all) of these tools for helpful direction: This is definitely one of our favorites, mainly because it’s a little like getting the answers to the test right from the teacher’s desk."
• "Tools like SpyFu can help you do this efficiently by filtering through your competitor’s domain, or you can simply take some time to see what kind of keywords your competition is focused on through manual searching right on Google."
• "While it’s always a good idea to target popular keywords and start carving out your own space in a crowded market, don’t neglect the value of building authority around your own branded keywords."

Transcript: I ranked number one for one of the most competitive key terms out there and Google can you take a guess what it is it's online marketing and you know what guess how much money that one keyword makes me little to nothing why because I picked the wrong keyword to rank number one for hey everyone I'm Neil Patel and today I'm gonna share with you how to find the right keywords to rank number one on Google for the first tip I have for you is go putting your competitor URL in SEM rush what sem rush will show you is your most popular pages that your competitors are getting traffic for this will give you ideas of what your competitors are doing if your competitors are bigger than you they probably know what they're doing and they're probably going after keywords and traffic that's converting into leads and sales so you want to make sure you look at their strategy before you come up with your own so once you've figured out the most popular pages go take those pages and go put them into a traps a Juris will show you how many links each of... See more →

Transcript: Hey miles here miles Becca calm this video is going to show you how to do keyword research for SEO fast specifically how does zero in on keyword phrases that have low difficulty score so even if you're brand new and you don't have much authority you'll be able to start getting traffic fast because you could hit the first page of Google for these phrases fast now we're gonna jump on the computer in a second we're gonna go into the keyword tool and I'm going to show you exactly how to do this from three specific business scenarios but first I want to know have you habituated the process of doing keyword research before every single post or every video or everything you create have you habituated that habituated that process yet give me a yes in the comments if you have give me a know in the comments if you have not you might as well subscribe if you haven't on your way down there to leave that comment now the three businesses that we're gonna look at are number one it's going to be for an e-commerce business is the basic idea will do a little... See more →

Key quotes:

• "Basic keyword research plays a fundamental role in any marketing effort and should be the starting point particularly when starting a new website for your business."
• "It should be noted that good keyword placing doesn’t exempt other forms of search engine optimization (SEO) or having a responsive website, but it does put you ahead in terms of adherence to the nuts and bolts of any marketing plan."
• "Also check for ads running along the top and right side of organic search results — it’s a good indicator of high-value keywords."
• "This means that a single site visitor for that particular keyword is worth $3 to your business, and out of the 5,000 impressions your website could generate 18–36% click-through rate in 24 hours with a #1 ranking."
• "One lesson new search marketers need to learn is that long tail keywords often make better conversion than single-phrase searches."
• "Google Adwords is a common starting point for SEO keyword research as it gives you an estimate of search volume in addition to predicting the actual cost of running paid campaigns for specific terms."

Transcript: Google's keyword planner is designed to help you find new keyword ideas for your search Network campaigns put it this way Google's been in the data collection business for nearly 20 years now the only thing that's been going on for nearly as long as that is that people have been trying to sell their products on Google there are two things that we could draw from those facts firstly that Google's got decades worth of historical data waiting for you to harness and secondly the Google knows what works and wants to show it to you that's what you need to think of Google's keyword planner as a guide to find the best keywords for your brand now obviously it's not the only thing that you will use in time you'll learn what works and more specifically what works for your brand however as I've said the Google Keyword planner is a great place to start the keyword planner gives you objective data so that your keywords aren't just shots in the dark it tells you what works what's more it was designed with AdWords advertisers like you and I in mind that is it was designed to help... See more →