How to find trending keywords to use in your content

Transcript: So how do you find trending hashtags to growyour Instagram account? Find out inside the video! Hey guys, it’s Chia from Brand24 and todayI want to talk about trending hashtags: how to find them and how to use them for business. So, hashtags, especially on Instagram, are hereto help you increase your visibility so that more people can discover your page and your superamazing content. It’s just about making sure your target audienceis able to find you. And there are a few different ways that people currentlyfind content on Instagram, and all of them involve hashtags. So, the most common way to discover new contenton Insta is just by searching for hashtags. In fact, besides hashtags, the only otherthings you can search for in the IG search bar are user profiles and locations. So, the second way to discover content is on theExplore Page, which suggests content for you based on the accounts and hashtags that you engagewith. And the third, relatively new, way that peoplediscover content is by following hashtags. So, this works just like following a friend: ifyou see a hashtag you like, you can follow it, and then you’ll start to see top postswith that hashtag in... See more →

Transcript: Have you ever bought one of these? Or one of these? Even if you don’t know what either of theseare, there’s a good reason for that. And it’s because they gained popularityso fast, and lost it just as quick. And in this video, I’m going to show youhow to use Google Trends to find hot topics that won’t fade over time. Stay tuned. What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors, and dominate your niche. And there are two goals for this tutorialand that’s to help you find sizzling hot topic ideas and to teach you how to analyze anykeyword and know that it won’t disappear tomorrow. Let’s get into this thing. So Google Trends is pretty straightforward. You enter a search query, hit enter, and you’llsee a graph that shows you the popularity of the search term or topic over time. But you need to understand that the numberson the graph do not directly represent search volume. Each data point represents relative popularity. It’s then plotted on this graph on a scalefrom 0-100 based on a topics proportion compared to all searches on all topics. Here’s a... See more →

Key quotes:

• "As you get to building your keyword list for your content strategy, think about taking a look at some (or, better yet, all) of these tools for helpful direction: This is definitely one of our favorites, mainly because it’s a little like getting the answers to the test right from the teacher’s desk."
• "Tools like SpyFu can help you do this efficiently by filtering through your competitor’s domain, or you can simply take some time to see what kind of keywords your competition is focused on through manual searching right on Google."
• "While it’s always a good idea to target popular keywords and start carving out your own space in a crowded market, don’t neglect the value of building authority around your own branded keywords."

Key quotes:

• "Keyword or a key phrase is what people enter in search engines like Google to find relevant information."
• "Step #1: Come up with a seed keyword Rather than brainstorming keywords yourself, here are some advanced tips for getting keyword ideas Step #2: Generate more keywords and analyze them with Google keyword tool Once you have your seed keyword, it’s time to generate more key phrases related to the seed keyword."
• "To Find Social Media Metrics Use free tools like Topsy and Socialmention to find if your competition is appearing for the social media results when you search using the keywords."
• "Whichever the case is, this is a free tool provided by Google and has lot of features including keyword search volume, related keywords, country wide targeting, Google Adwords costs for each click and lot’s more."
• "I always use Google keyword tool with the phrase or exact match setting, select the country where my users are mostly based on and focus on local search volume."

Key quotes:

• "The most popular Instagrammers try to use these on almost all of the Instagram pictures they post because they help them build an audience."
• "For finding the most relevant users, you should make use of the Instagram profile search and Instagram lookup features."
• "So, instead of using the most popular Instagram hashtags, it is advised to add those top Instagram hashtags which have an active community behind them and are relevant to your industry and target audience."
• "Remember, your tags must be relevant and include keywords that your target Instagram users are actually searching for."
• "One of the most helpful ways to find good hashtags for your content is to follow Instagram leaders that influence users having similar interests as your target audience."
• "You can make use of the Instagram user search feature for finding these influencers and industry leaders."

Key quotes:

• "People want to know what is happening as it’s happening, so you need to get with the program when you write content."
• "The easiest way is to make a keyword search for trending topics relevant to your niche."
• "Of course, you can still use the topic to generate interest in your blog; you just need to give it a positive spin."
• "If you want to analyse the data a little more, you can check out and download the data sets published by Google on GitHub."
• "Here’s another neat way to use Google Trends on your blog: Embed a chart to prove a point you are making for a particular article."
• "You probably know the title of your blog content is very important."

Key quotes:

• "# 1 Create Content For Seasonal Trends: One of the best ways to make use of Google trends to improve your SEO is content."
• "With the help of Google trends, you can easily find the seasonal patterns."
• "Second, Google trends can help you to neglect those keywords that are less popular and very less in search."
• "If yes, then it is helpful to gather related subjects and keywords because Google Search Trends pairs your term with similar terms that have caught the eye of people."
• "# 4 Consider By Location: Generally, most marketers make use of Google trends to exclusively focus on keyword."
• "# 5 Make Use of Longtail Keywords: Generally, Google Trends is not only a keyword research tool but also helpful in developing a content strategy."