How to generate free leads for your business in 2020

Key quotes:

• "Though many of these strategies are still relevant, recent consumer trends dictate new strategies that should be considered as you develop your 2020 marketing plan."
• "Think about the questions users are asking and create content that answers those."
• "Not only will this content engage your audience, by incorporating question-centric titles and subheaders, you’ll increase your SEO ranking and be more likely to have a featured snippet as part of the SERP."
• "Some best practices to consider when developing pillar pages include: Today, we have access to an insane amount of consumer information."
• "Best practices for growing an audience and generating leads on LinkedIn include: As users are increasingly asking questions of Google, it makes sense to deliver content in a way that delivers the answers they’re seeking."
• "When you answer questions it’s important that you provide value first and foremost (honestly, from here on out, just assume all your marketing efforts need to provide value to your audience)."

Transcript: In this video, I’m going to share 3 waysto generate traffic to your online store for free in 2019. If you’re starting an online store withShopify, free traffic is a big deal. It means you can get your product in frontof customers without paying a dime. I learned these strategies through experience. After getting banned on Facebook, I had tofind new ways to drive traffic to my dropshipping store. Today I’ll explain the methods I used toget sales without paying for ads. But a word of warning: These are strategiesand not cheat codes, so be prepared to get to work! By the end of this video, you’ll know: What channels to use to find your target marketHow to provide valuable content to create valuable trafficHow to start bringing that traffic to your store for free And more. Ready to get started? Watch on. Hey everyone it’s Jessica from Oberlo. Today I’m going to show you how to generatefree traffic for your online store. Before I get on with the list, let’s makesure we’re on the same page about dropshipping. Dropshipping is one of the easiest ways tostart an online business. Instead of buying tons of inventory for youronline store, you... See more →

Transcript: Everyone watching this video in today'svideo we're going over how to start a local lead generation business now ifyou're new to my channel I make videos business tutorials right over theshoulder I also give business advice from experience I talk about personaldevelopment and growth so if you like that type of content definitely clickthe subscribe button now so you don't miss any of my weekly videos so nowwe're gonna dive into how to start a local lead generation business I have afew of these businesses myself so I just want to go over it because it's becominga hot topic I also have my digital real estate secrets course I'll leave thatlink down below and also prospecting Kings I'll leave that link down below aswell in the description and I also made a very in-depth blog about this wholetopic how to sort of local lead generation business rank and rentwebsites that type of information I'm gonna leave that blog post down below inthe description I highly suggest you read that check that out yourselfand now when it comes to local lead generation there's really two big mainmodels and one of them is where you pay for leads and you flip them... See more →

Key quotes:

• "What’s more, a website makes it easier to personalize the experience of your visitors and ensure that they’re seeing information that’s the most relevant to them, depending on where they are in the buyer’s journey."
• "What’s more, as you create valuable and engaging content that’s relevant to your prospects, you will over time develop a valuable knowledge base that will get linked to by relevant websites and help you new segments of your audience."
• "Your conversion rate tells you how many of your visitors are performing an action such as filling out a form, or making a purchase.Here’s the formula to measure conversion rate: Conversion Rate = Total Number of Sales/ Number of unique visitors *100 For B2B marketers, here are the most relevant conversion rates: If you need to work on increasing your website’s conversion rate, check out this article by MixBloom."
• "And that’s great news for your company as well — video content can be incredibly effective when you need to provide your customers with an explanation or a demo for your product."

Transcript: Running a cold email campaign is one of the easiest ways one of the most straightforward ways I've found to get new clients we've used it to match with most of the fortune 500 for our agency clients and a lot of billion dollar brands we've been able to sell we've generated millions of dollars of revenue just from cold email the problem is if you've tried cold email it's not as straightforward and as easy as it looks but luckily we have put together the cold email optimization checklist and you can have it for free what this is is the internal tool we use to optimize our cold email campaigns this checklist will teach you or your team when to rewrite the subject line when to rewrite the body of the email what to put in the body of the email how to check the email to make sure there's no errors before the send it goes out all of that in a very straightforward checklist and you can have it for free to get it go over to experiment 27 comm slash checklist and you can have that download again the URL is experiment 27 comm slash... See more →

Key quotes:

• "Lead generation marketing, with its focus on sourcing prospect information and assigning respective priority levels, is the first key step in the sales funnel."
• "Chatbots are a great resource when it comes to collecting lead data, whether it be email addresses, names, contact numbers, style preferences, feedback, you name it."
• "And with good reason as influencer marketing is a tool that enables you to partner with a social celebrity whose existing audience might be chock full of potential leads."
• "Having an influencer vouch for and actively promote your product/ service goes a long way when it comes to boosting lead generation."
• "It’s targeting capabilities, ideal page placement and opportunity for a variety of calls to action make Facebook Ads a lead generation dream come true."
• "Defined as a strategy that “concentrates resources on a set of target accounts’, this strategy for growth focuses on classifying best-fit leads and customizing personalized campaigns or programs for each specific account."

Transcript: (people applauding) - Thank you. When I started in digitalmarketing I was a salesperson and I asked my boss I said, what's the best kind ofleads as a digital marketer? And he said, plastic surgeons. They've got loads of money. They always need marketing,they need new clients. So I thought, okay, well I'm going to go outand target this audience. So I did. I made a list of all theplastic surgeons in Melbourne. And I went and knocked on all their doors and I couldn't get pastthe practice manager. So I tried cold calling them, couldn't get past thepractice manager again. So I thought I'd use LinkedInto reach out to them. And what happened isover the course of a week I contacted 10 surgeons. I had six responses, fourmeetings and I made one sale. But the interesting thing was, the sale that I made was, I think the website was$23,000 at the time, which was you know a big sale for the firm that I was working in. So the next week I contacted 20 surgeons and I amplified it until I wasdelegating to an assistant. We actually grew that businessfrom eight people to 120 within the course of 18... See more →

Key quotes:

• "It’s meant to help marketing and sales professionals better understand where prospects are in this process and what information they might need to become customers."
• "Finally, B2C lead generation differs from its counterpart in the way that it often focuses on creating added value or enhanced experiences with a brand, for example, providing a quiz focused on your product via a popular consumer website."
• "As JotForm’s Chad Reid points out, “If you’re solely relying on paid search rather instead of SEO for lead generation, you might miss out on valuable sales.” Effectively optimizing your website according to SEO best practices can be a complicated and ever-evolving endeavor."
• "8 ways to maintain communication with leads and transform customers from adopters to advocates Once you start generating leads, you should begin analyzing them at various steps in the marketing-to-sales lead nurturing process in order to prioritize them, more effectively evaluate the success of your lead generation efforts, and ultimately optimize your campaigns to perform better and more efficiently."

Key quotes:

• "B2B lead generation is the primary stage in the sales funnel that helps to convert your target audience into customers."
• "Generating leads has to be one of the most important steps to convert your target audience into potential customers."
• "59% of customers look for businesses each month using Google, making SEO a very powerful tool for generating high quality targeted leads that have a 14.6% chance of closing a deal."
• "Using a chatbot for B2B lead generation can be an excellent way to boost communication between potential customers and your business."
• "Omni channel customer communication is a widely adopted B2B lead generation strategies by the businesses."
• "It helps to connect with customers across different channels like email, in-app, website, store, phone, etc."