How to generate more customers with exciting giveaways

Transcript: Hi everyone I'm attorney Aiden Durham with 180 loco in Denver Colorado and you're watching all up in your business a lot of businesses use Instagram to promote and market their products and services and a really common way to use Instagram for this is to run contests and giveaways on Instagram running a giveaway on Instagram is a really great way to boost engagement and recognition for your brand if you're encouraging people to engage with your post by either commenting or posting something and tagging you or tagging their friends it can really help to spread the word about your brand and increase that engagement from your followers but there are a few things that are really important to do if you're gonna do a giveaway on Instagram to avoid getting in some legal trouble with the federal government and in trouble with Instagram so that's what we're gonna talk about on this episode is how to legally run contests and giveaways on Instagram but before we get into it please make sure to LIKE subscribe and share this video with all of your friends and check the description below for additional information there are links to some... See more →

Key quotes:

• "Did you know that a simple, but well executed contest or giveaway can help you grow your business quickly and for relatively low cost? It’s true, so let’s take a look at how to use giveaways and contests as a ‘growth hack’ to help you achieve a ‘jump start’ to your business growth."
• "For example: • How to Use Viral Giveaways to Grow Your Email List (1500 new subscribers and $5k in 10 days) • What I Learned from Gaining 3000 Instagram Followers in One Day • The Sure-Fire Way to Attract Thousands of Subscribers with Giveaways There are many more businesses that have achieved the same success with a giveaway."
• "If your prize consists of another product from an influencer, be sure to let them know when you plan on launching the giveaway to ensure that they help promote it too."
• "Depending on your giveaway, you might be giving away products throughout the duration of the contest too — so be sure to keep anyone updated on those prizes as well! In Conclusion Now that we’ve taken a look at how to grow your business with giveaways and viral contests, what are you waiting for?."

Key quotes:

• "This is another referral marketing idea that depends on your type of customer, but some people are more motivated by contributions to causes rather than rewards for themselves."
• "Huckberry’s ran a popular contest that awarded the top referrer $1,000 to spend at their store (which didn’t actually cost them $1,000 — we’ll explain more about this in a minute.) Typically, these types of contests focus on ways to refer more people to the contest and brand."
• "Here are a few more places you should mention your referral marketing program: Retargeting is the practice of tracking people who visit a page on your website and promoting to them on another medium — usually Facebook."
• "It’s worth the time and cost of a Facebook ad to retarget these people because you know they’re at least somewhat interested in your program."
• "If your customers view your referral page but don’t take any steps, you can give them another opportunity to refer a friend."
• "The best referral marketing idea we can give you is this: Build the referral marketing program your customers want to share."

Key quotes:

• "If you’re using an inbound marketing strategy to garner more leads, nurture customers and drive sales, offering exclusive giveaways is an effective way to drive awareness to your campaigns."
• "You’ll need to understand all the stages of an inbound marketing campaign in order to make the best use of your giveaway promos."
• "Understanding the demographic of who you are trying to attract will set the stage for the type of custom merchandise or promotional products that will be the most effective."
• "To do this, you can: Inbound marketing, to put simply, is the method in which you get people to come to your website or social media page so that they can sign up for/find out more about your promotion."
• "Inbound marketers use several different types of lead-generating and content-promoting tools."
• "Though, to really be successful in attracting your target audience, offering branded items that resonate with your ideal consumer and add an emotional element to your campaign is proven to be the most effective method (more on this in a bit.) Shopify goes on to explain why you should offer giveaways as part of an effective marketing strategy."

Key quotes:

• "If you’re afraid that big online stores with rock-bottom prices are going to wipe out your small business, consider the fact that 86 percent of consumers are willing to pay more for a better customer experience."
• "To help give you a leg up on the competition, here are some promotion ideas for retail stores to try out at your business."
• "Everybody loves to get something for less and some people will actually wait until an item goes on sale before buying it, so our first promotional idea for retail stores is an obvious one: markdowns."
• "Loyalty programs are a great promotional idea for retail stores to show their appreciation of repeat customers."
• "If the event is successful, you can count on more people coming to the next one, making this a powerful promotional idea for retail stores."
• "As far as promotion ideas for retail stores go, being able to connect with your local community and have real-life connections with potential customers is a great way to start building your brand."

Key quotes:

• "In this post I am sharing a unique way to run a giveaway contest, that will help you grow your list of email subscribers/leads and maximize your ability to reach new people by turning your existing audience into your best advertising."
• "So with Givers/Get in mind, I reached out to Jeff, and suggested that for his next giveaway I could help him structure it as both a giveaway and a contest — which would make it a fun game for his people to play (they are sports fans after all) and also increase his reach to new subscribers."
• "All nerdy stuff aside — what you see is that currently (we still have over a week to go in the giveaway contest) our compound conversion rate is over 200% which means that for each person entering the contest as a direct visitor (traditional methods of promotion), at least two new people are also going to jump into the contest because of the viral sharing."

Transcript: What's up you sexy bastard today I'm gonna show you how to make a giveaway giveaways an amazing thing to grow your YouTube channel email list Facebook Instagram and overall amazing for growing your business three things I'm gonna cover today is do they work how to set it up and how to promote it if you stick around to the end I'm also gonna give you something away I'm not gonna give you away but I'm gonna give you something so really quickly do they work about 50% of people who join your giveaways are gonna be great people 50% are just looking for something for free number two if you're worried about your email list don't just unsubscribe everyone who hasn't open your email in six months and do a double opt-in on your giveaways as well just do a giveaway for your social following that's a great way to get people just aware of you and then you could promote your products and services to them so how to set up a giveaway let me just show you your results so this is a giveaway we ran recently for quad lock it's an amazing bike lock I... See more →