How to get feedback for your website so you can improve it

Does your website have issues? Try these tips and tricks to get helpful feedback from your users so you know what needs to change.

Get started growing your business with a B12 website.

No credit card required
How to get feedback for your website so you can improve it

Resources

Key quotes:

  • "If you’re going for a launch with a big splash, it’s important to have trust issues worked out on the site before you drive traffic."
  • "Some of the copy on the squeeze page was vague with a phrase like “and so much more” in the list of features, but reviewers wanted to know in detail what else was in the “so much more.”You can learn what questions they have about your offering that you don’t address in your site copy, and then add answers to those questions."
  • "Well, I worked before on a startup that helped people improve their online dating profiles by getting feedback on them."
  • "By having reviewers look over your website, you can find issues with your checkout process or your layout or your service, and it’s always cheaper to figure these things out before you start doing backend coding."
  • "You’ve got one shot for a first launch, so don’t waste it by having a site with conversion issues."
Read more →

Transcript: Do you want to add a client feedbackform on your WordPress site? Well keep watching in this video I'll walk youthrough step by step how you can easily add a client feedback form in WordPress.Getting feedback from your clients is a great way to improve relationships andimprove your business To get this going on our site we'll be using a formsplugin called WPForms. So let's head over to our plugins area, add new, andwe're looking for WPForms. Since the, since the client feedback form is prettysimple and straightforward the WPForms lite version will work for this. This isthe one we want so let's click install now. Once it's installed we'll go aheadand make sure that we activate the plugin as well. Now that it's installedlet's head over here to the left and click Add New. As you can see there arealready some pre-made templates that we can use. We'll start with the suggestionform so I'll click create a suggestion form and here's the basic form alreadylaid out so we can just add a few more fields that we need and set it up how wewant it to look. I want to simplify the name I wanna make email address required.I'm... See more →

Key quotes:

  • "If you take a step back and look at the bigger picture, your customers feedback can turn into valuable insights which may point to future business development directions."
  • "Now companies and organisations have a plethora of services which help them collect customer feedback while providing a pleasant experience."
  • "Google Forms is one of the widely used online service to collect customer feedback: JotForm is another provider of great survey forms: TypeForm is also a provider of survey forms with a twist: In October 2017, Instagram introduced the interactive poll stickers that allow companies to ask questions and see results from followers as they vote."
  • "According to a Marketing Land study, 71% of all complaints on social media are posted on Facebook.They may not mention your brand name so if you are not using a social media listening tool, you may miss out on a great opportunity to collect feedback."
  • "There are over 1 billion people messaging Facebook pages every month to ask questions so Messenger is definitely a great medium to talk to your customers and collect their feedback."
  • "Whatever tool you are using to collect customer feedback, here are our tips on how to craft your survey questions: Here are a few examples: Follow us on Twitter and LinkedIn."
Read more →

Key quotes:

  • "Online customer feedback is nearly synonymous with free publicity, especially on social media, and as the saying goes: all publicity is good publicity… isn’t it? Customer feedback may not always be perfectly positive or negative, but there’s no denying how important it is for publicity."
  • "Here are some ways you can increase online feedback for your own new or relatively new product: This is one of my favorite ways to engage with customers; unobtrusive yet informative."
  • "Brand24 and Radian6 (among others) make it easy for you to find out what people are saying about your product across various social media platforms."
  • "CUSTOMER FEEDBACK SURVEY If you’ve noticed some negative feedback from social listening, don’t be discouraged."
  • "Encourage feedback by asking for customer opinions on things like product names, features, or design."
Read more →

Key quotes:

  • "Like UserTesting, UsabilityHub offers the ability to get feedback from real-life users and fine-tune websites, messaging, and creative to optimize conversion rates."
  • "You can determine the effectiveness of your links and content hierarchy by mapping out how folks navigate your website, developing customized surveys for users, and giving preference tests (e.g., choosing from one of five landing page designs) and five-second tests (testing memorability of a webpage with just a five-second look)."
  • "Userlytics is a platform designed to allow you to record the interaction of users on your website, utilizing picture-in-picture remote testing software to capture their audio commentary and facial expressions, giving you a full picture of their reactions in real time."
  • "Lookback is another platform that allows you to record the interaction of your users with your website, and it offers many of the same features as Userlytics, UsabilityHub, and UserTesting."
  • "Crazy Egg provides user testing heatmap software so you can understand how visitors interact with your website, learn about their activities, and figure out why your conversion rates are low."
Read more →

Key quotes:

  • "The great thing about the tools available today is you can collect feedback at basically any point of the customer journey: A user feedback button can link to anything from a very simple on-site poll, one-question survey, and star rating, to visual feedback and complex feedback analysis platform."
  • "This tool lets you create for your website, online and mobile app, also offering the option to survey your customers using email and SMS."
  • "It’s a straightforward tool you can use to embed a user feedback widget on your website and ask your customers to provide a rating and submit comments and suggestions."
  • "Medallia Experience Cloud (previously Kampyle) lets you create customer feedback buttons and branded forms and surveys for your apps, websites, emails, and SMS."
  • "Appzi offers simple user feedback widgets with customized buttons and surveys for your website."
  • "It also provides customizable user feedback buttons and forms you can edit to run NPS surveys or get ratings from your customers and add your own custom fields."
Read more →

What customers & experts say

Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

Read more →
Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

Read more →
Megan
Megan Customer / Body Wise

“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Annabel
Annabel Customer / Evolv Ventures

“My B12 experience has been great! What I appreciate most is that I can edit the site personally whenever I want to, but I can also ask for support when there are changes that I'm not able to make myself. B12 is great blend of a DIY service and a full-service website agency.”

Read more →
Stafford
Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Leslie
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

Read more →
Rick
Rick Customer / Rick Finbow Enterprises, LLC

“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”

Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

Read more →
Liam
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Shane
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Joseph
Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Nikolai
Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Kelly
Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

Chuck
Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

Read more →
Andrew
Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

Read more →

Ready to grow your business online?

Join the tens of thousands of professionals who’ve found success with a B12 website, SEO, blogging, and more!

Get a website in minutes
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree