How to get more conversions with limited-time offers

Key quotes:

• "In this article, Nightwatch is going to take a look at exactly what you need to do boost your sales with last-minute Black Friday marketing campaigns, regardless of your sector."
• "Such a sequence is a great way to raise awareness, build anticipation, and it can increase sales and you can use a tool like Google Calendar to create a schedule."
• "What’s important to remember about emails during Black Friday season is that you need to make sure yours stand out from your competitors."
• "Social media can complement your email marketing efforts, and you can use them both to tease deals, letting your followers know what they could have in a few days time by creating posts about your upcoming deals and offers."
• "The great thing about social media is that it allows you to partner up with another brand and generate more exposure, more traffic and more sales for those crucial few days leading up to Black Friday."

Key quotes:

• "This article is about how you can increase your conversion rate for free and get more leads."
• "A call-to-action ( aka CTA ) can be an box content, an image, or line of text that prompts your customers to take action."
• "Give your users what they need at the right time, with the right content and be surprised: you will get more leads, instantly."
• "With the tips that you read in this article you are prepared for begin to increase your conversion rate and get more leads."
• "You know whats a CTA is, how to build powerful CTA’s and now you can put this in practice."
• "It’s a marketing tool that you can create your CTA’s for free and show in your sites, e-commerces, landing pages and Wordpress Pages with the Intent Box Plugin."

Key quotes:

• "By using a modern infrastructure, coupon campaigns are also a source of tracking data for CRM used to build and continuously improve the marketing efforts in general."
• "Quick Tip: If you run a small business, start from choosing one product and run 3–4 coupon campaigns from time to time with different discount types and values."
• "Note: Flash-sales are good to use to experiment and try out new campaign ideas."
• "Send unique coupons if: Note: The way custom events work enables you to build coupons at every point of the sales funnel and use almost every interaction to trigger coupon send outs."
• "Note: To automate these campaigns, use dynamic customer segments, updated continuously along with customers’ activity."

Key quotes:

• "The one time offer that was available gave you access to our app for a full year at a heavily discounted price."
• "One of the important aspects noted in creating one time offers, is creating a sense of urgency that will prompt customers to take action and make a purchase."
• "Supply and demand states that if you can’t get the product all the time, it raises the value, and naturally creates a call to action."
• "If you don’t have the time to get a subscriber list, but you still want to offer your OTO, you could make the announcement about your program through various marketing outlets such as social media and channeling partners."
• "Marketers should remember they don’t necessarily need to have a new product to offer limited-time discounts, new packaging can also create the desired result."
• "The one time offer strategy can be used to attract repeat customers, as well as bring new ones in the door."

Key quotes:

• "Check out this example from Kit Out My Office: This tactic works because: Instead of binding free shipping to time, link it to quantity."
• "For example, you may decide to limit free shipping on all purchases during your sale campaign to only the first 1000 customers."
• "Similarly, a one-time release or customized version of your product (limited in quantity) will create urgency amongst customers."
• "This ensures that the next time a customer adds an item to their cart, they’ll be promoted with a warning that pushes for urgency to act or miss out."
• "Entice customers to shop with you by offering discounts on products from a partner store every time they purchase from you."
• "Check out this example from Amazon: The ‘lightning deals’ section shows a time limit as well as the number of people who have bought the product."