How to get reviews on Yelp to use in your marketing

Key quotes:

• "Fake customers, disgruntled ex-employees or competitors are just a few of the issues you might run into once you create a Yelp page."
• "Yelp prides itself on being a neutral source for quality reviews, but for most business owners it’s difficult to recover from negative feedback left on their profiles."
• "Without any way to question those negative reviews, small businesses can have their reputation tarnished for months or years."
• "Fortunately, Yelp does allow their users to flag any questionable reviews."
• "Here are the simple steps you can take to flag a Yelp review."
• "Create a Yelp profile using an email address that you will remember."

Transcript: If your localized business you need Yelp reviews especially if you're based in the US if you're not on Yelp you're not going to be successful I hate to say it but that's the reality hey everyone I'm Neil Patel and today I'm gonna share with you how to get lots of Yelp reviews fast the first thing you need to know is you can't break their terms of services or their policies if you do you could get kicked out of Yelp and that's not a good thing so if you tell everyone hey go write amazing review on Yelp yeah you're probably gonna get in trouble it's just a question of when so instead you could tell people hey go check us out on Yelp you're not telling them to leave five stars or one star and you're not telling them hey go write this five paragraph review by just saying go check us out on Yelp if they want to they will if they don't they won't tip number two if you have a site which you should if not go and build one you can do that through wordpress.com once your site is up and running... See more →

Key quotes:

• "In fact, it is possible to run your business off of Yelp leads alone, especially because Google likes to rank Yelp listings in their search results and Bing Places depends on Yelp reviews as their review source."
• "Similar to other search engines, Yelp ranks its listings off of several factors."
• "Therefore, we recommend completely filling out your profiles using at least 1,000 total words of keywords optimized content for your specialties, business hours, service area, history, and meet the business owner sections."
• "Because Yelp wants its search results to be full of business owners that help their users out rather than ignore them, responsiveness is one of the ways the Yelp ranking algorithm determines who to rank higher."
• "CTR is essentially the amount of times that people searched for a relevant keyword and engaged with your listing over the competition."
• "Another way to make sure that your listing gets clicked on is to optimize your listing’s featured image which shows up in the search results."

Transcript: Hey everybody, I’m Brian Patterson withGo Fish Digital, and today we’re talking Yelp Help. If your business has a Yelp page, you knowwhat kind of impact it can have on you because Yelp ranks so well on Google. It can reallydetermine if your business is perceived positively or negatively, because it could be rankednumber two right below your website if someone searches your brand name. And if it doesn’t show up for your brandname today, you still want to be thinking about a strategy, because Yelp is just continuallygrowing in scope. It’s not just about restaurants anymore. Hotels are popping up, dry cleaners,pretty much every service business is getting created on Yelp. So if you’re not theretoday, you still want to be thinking about it and maybe be proactive in getting yourpage created and loaded up with those positive 4 and 5 star reviews that you want. So if you don’t have a page and you’regoing to create one, you’re going to want to think about how to get those reviews. Ifyou have a page and it doesn’t have a lot of reviews, or it has a negative star rating,you’re going to want to think about how to improve those... See more →

Transcript: Hey everybody great to see you name is Matthew till more thank you for jumping back onto our channel this episode is going to be a little different I'm pissed off and rightfully so I think you'll see why in a moment but we're going to deep dive into branding on for specifically through Yelp today I want to share with you just how much of a scam this website really is and maybe you're already aware of this and that's fine but as a consumer as an investor as a business owner you should definitely know what you're up against when you want a brand through Yelp that's coming up next okay guys welcome back if this is your first time on the channel this episode is going to be a little different my name is matthew pill moore i'm nationally recognized as one of the leading experts on the subjects of developing credit scores and profiles then getting access to substantial amounts of capital that can be put to work and then growing cash flow through acquisition of various assets while also simultaneously eliminating liabilities my specialty specifically being debt both mortgage and non mortgage debts now we've... See more →

Key quotes:

• "Whereas a couple years ago Yelp was the leader in online review aggregation, Google has swiftly swept past it to become the most popular review source for consumers."
• "Considering how likely restaurant guests are to leave a negative review online, this could prove quite problematic for you if you were to primarily focus on driving guests to Yelp."
• "Because Yelp reviews tend to track at a lower rating, there’s a chance your restaurant might not come up in as many searches as it could simply because of the negativity that floats around the platform."
• "One of the reasons you encourage your guests to leave feedback is so that people searching for restaurants online can use it in their decision-making."
• "That said, if you must direct guests to leave feedback online, point them to the more popular, easier to use, and more positive choice: Google."
• "(Or even Facebook.) In addition to giving you a chance to earn a better score, Google ratings show up in search results which improve the convenience factor exponentially as consumers look for somewhere to eat."

Key quotes:

• "So anyone looking for genuine reviews on a restaurant business knows that Yelp can help them find exactly what they are looking for without any manipulation."
• "If your restaurant is already signed up with Yelp and getting good amount of traffic on the Business Page, here is what you need to know."
• "We all know that good reviews add tremendous value to the business, but professionally clicked pictures can make your Yelp page engaging for the customers."
• "Make this section more compelling by sharing pictures of the owners of the restaurants, behind-the-scenes clips of staff and maybe a few mouth-watering dishes show potential customers the kind of service they can expect from your business."
• "When customers stop by your restaurant listing on Yelp, it’s important that you convert their site visit into a sale."
• "Yelp allows you to customize the featured deal in the “Optional Details” section."

Transcript: Reviewing the business on a local business review website such as Yelp comm is one of the best ways to show your appreciation for great service this brief guide will show you how to leave a review on Yelp calm to start navigate your web browser to Yelp calm and to the name of the business you wish to review and its location then perform a search I'll review the Trader Joe's grocery store in my neighborhood locate the local business within the resulting search result page and click on its name to access yelps detailed listing for this business the local business listing includes basic information such as its location phone number and a website as well as several social options and reviews this establishment already has 20 reviews firm Yelp users I want to add my experience so I'll click on the write a review button to get started first leave a review from 1 to 5 stars next leave a descriptive account of your experience with that local business my goal is to write a helpful yet honest review in an effort to better inform the Yelp community on the merits of this particular business when finished... See more →

Key quotes:

• "Say something like this, don’t be shy about posting to Yelp or Google!” If you can get a smile from a customer, they are more likely to positively review you."
• "Next Steps It’s natural to focus on Yelp — it’s an important online review site."
• "Cultivate your business pages on review sites such as Google, Facebook, TripAdvisor, and others to create a variety of review profiles."
• "That is to say, if your customers are reviewing you on Yelp, they do not have a valid Yelp user profile (ie: if they are not already active about posting Yelp reviews for other businesses) then getting their review is filtered out."
• "This advice is very important, so we’re going to repeat it: Work on getting more online reviews in general, and don’t focus so much on laser-targeting Yelp."
• "Over time, your customers who are active in Yelp will naturally post reviews there and those reviews will not be filtered out."