How to get subscribers to open your financial service emails

Transcript: If you have a business then you're probably sending out emails but are those emails getting open in this quick video i'm going to show you my five tips to increase your email open rate so let's get to it welcome guys it's michelle gifford and i am here to help you build a business online with email marketing blogging pinterest and social media so welcome welcome every week i'm going to come at you with a new video so make sure you subscribe below so we're talking about emails now let's first before we dive into how to get more people to open your emails let's talk about why emails are so important you own them you are spending all this time on other social media platforms and you know they could they could take them away anytime they could change the rules the algorithm changes you've you've felt that before right well your email is yours you own the people on your email list because those people have opt it opted in also your email list is much more likely to have um to convert into sales than any other social media platform also the return on investment... See more →

Key quotes:

• "Send last chance promotions and give them a simple way to opt out or in for good; you don’t want to waste money by curating email lists of people that will never become sales."
• "Be Convenient; Not Overbearing There is no consensus about how many times per month to send emails to your lists, but one thing is for sure: too many emails can turn customers and potential sales away from your business."
• "While there’s no simple way to tell if your email campaigns are overbearing, there are a few signs: These signal that your email recipients are not opening your frequent emails, and often unsubscribing from your lists because you’re bothering them."
• "Some people will jump to take advantage of the sale, while others will think to themselves “I’ll get the next one.” This is because when sales are normal (like they are in most retail businesses), there’s no sense of urgency to make a purchase."
• "Personalize Emails This one seems pretty simple, but effective: people like seeing emails that use their name or details about their identity as a way to customize marketing material."

Key quotes:

• "However, it’s essential to grow your email list with only the types of people who will need the content you publish in your newsletters."
• "With regular communication via email — so long as it’s not so frequent that they see your business as pesky — you build your relationship with your subscribers over time."
• "When you build your list the right way, you’ll have grateful subscribers that will look forward to receiving your newsletters."
• "A better idea is first to identify who your target customers are and choose list-building tips that will help you attract likely buyers."
• "When you take the time to create newsletter content that is so useful to your subscribers, they’ll want to share it with their friends and colleagues, particularly if those friends share their interests."
• "6 claps 6 claps Written by Digital marketing communications pro | Upgrading to psychology in marketing | Head of Brand & Product Marketing @ inboxAds inboxAds is a one-stop-shop email monetization platform that helps publishers maximize revenue through programmatic native ads."

Key quotes:

• "Email marketing is an excellent strategy for any business based on the reasons above, but it has even more benefits for the financial services industry."
• "To get started, you’ll need to select an email service provider such as , Constant Contact , or ."
• "At a minimum, these tools will help you: With so many email service providers on the market, it can be a little overwhelming."
• "Once you’ve set up an account with your email service provider, it’s time to get subscribers! Now that you have an email provider and a budding subscriber list, you’re ready to write some content that will keep them reading — and sharing! Remind your readers about deadlines or new laws, provide tips for financial saving goals, or simply share a personal tidbit that makes you more relatable."
• "Here’s some advice to stay safe: If you still feel uneasy or simply don’t like to write, you could hire a digital marketing agency that’s familiar with financial services email marketing."
• "Financial services email marketing has great ROI as it is, but there’s plenty of potential for growth."

Transcript: Hey guys roomies safety here from growth lab today we're going to write an email together I thought it'd be fun to show you exactly how we craft these emails that you get all the time and show you what goes in to writing a really great one so we have about 800,000 people on our email list we send five or more emails a week that's a lot of stuff and some of those emails are sales emails where we are selling one of our products sometimes though we send engagement emails and these are just fun stories weird stuff that happened to me maybe a lesson I might want to teach it's just something cool that's what we're going to do today so I want to walk through actually writing something from scratch right here on the spot and I'm going to show you all the steps that go into writing one of these emails the way I'm thinking about this email is I have a slot that I want to fill all right let's just say it's like a Tuesday or a Wednesday I want to send people something cool something to keep them engaged and just... See more →

Key quotes:

• "When creating a double opt-in email, only contacts who confirm their subscription are added to your email list."
• "To guide your new subscribers to their next step, you will need to signup for an email marketing automation software."
• "Or else, you can create a separate opt-in email list for your new user registrations."
• "This way you can create an opt-in email list for your new users that you want to send subscription email series to."
• "As a confirmation email, your subscription messages are triggered by a specific user action: Set up your autoresponder trigger by selecting one of these options in Automizy: Now that you’ve selected your trigger for your new subscribers, you have to create your email."
• "To increase your email open rate, set up your email automation to send a reminder email to new users who did not open the subscription confirmation email."

Key quotes:

• "Sign in BBB Aug 10, 2019·9 min read In a few words, and email marketing campaign is one in which a business or service provider sends emails to potential customers or its existing customer base to encourage recipients to take action or engage with the sender in a way that generates sales or, at the very least, leads to new potential customers."
• "With this goal in mind, here is a list of the 12 most important dos and don’ts of a successful email marketing campaign."
• "Additionally, following up on your initial email is a good way to add previously left out information, get to know your customers, and receive their input, which can help you shape future mailings."
• "These days, more and more people are attracted by campaigns that offer something, added value that can be in the form of interesting content, important information, facts and figures they did not know, human interest stories, or other similar matters."