How to make an effective commercial for your brand

Key quotes:

• "It is a process that includes: • Ad placement (newspapers, TV, direct mail, billboards, radio, online)• Frequency of ads displayed• Tracking of results from ads placed or displayed Marketing is the process of taking goods or services from the concept phase to the point where customers will want to purchase those goods or products from an individual business or brand."
• "Related Article: How Custom T-Shirt Design Can Help Promote Your Brand A marketing strategy is a list of goals that are based on an understanding of who the target consumer/user is, what it is they should buy or use, and where they typically go to seek those products and services."

Key quotes:

• "Without further ado, here are the 19 most influential ways to promote your brand: Although you may have been working for months or years on perfecting a service or product, you may have to take things one step at a time."
• "If you’re the proud owner of a brand which offers a niche service or product, it’s essential to maximise on podcasts –since these industries don’t receive much on the airwaves."
• "In other words, be prepared and willing to build brand awareness and connect with potential customers by offering small presents –at least once in a while."
• "Social media is another platform on which you can advertise and promote products, offering generous discounts or samples in exchange for honest reviews."
• "It’s important for potential customers to see your brand advertised, as this will again create the feeling of authority and trust."
• "Don’t forget about blogs, podcasts, or social media either, because this will give consumers the feeling that your brand is much larger than it actually is."

Key quotes:

• "Television advertising may not be as popular as it used to be as people shift to digital mediums, but marketing through video is still thriving because no other form of communication can be as effective as one that combines sight and sound."
• "However, creating an effective video marketing campaign isn’t a walk in the park."
• "Second, all the important elements of marketing have to align to pull off a successful video ad campaign."
• "In today’s post, Ali Soudi will share the tips he has learned from years of creating effective video ad campaigns for clients of his company, Be Unique Group."
• "When it comes to creating effective video ads, timing is everything."
• "This shows that you don’t need a ton of money to create an effective video ad campaign."

Key quotes:

• "Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data."
• "He goes on to explain that social content should be contextually relevant (meaning that it doesn’t look like an advertisement) and still grab readers’ attention with entertaining images and design elements like contrasting colors and negative space."
• "His team, who was working with a weight-loss client, recognized that, while men were less likely to click on their ads than women, they were significantly more likely to follow through with a conversion."
• "In fact, according to a study published by the Journal of Marketing in 1993, when the humorous images and copy coincide with ad objectives, they are “more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness”."
• "Advertisers should take advantage of this and include special offers or discounts in their display ads."
• "Instead, advertisers should use contrasting colors to make their ads stand out."

Key quotes:

• "Another defined outcome is that advertising is there to grab the attention of the audience."
• "When customers are motivated to pay attention to our message, it’s going to make the ad more effective."
• "Let’s look at a research-backed campaign model that shows us how to consistently engage and motivate our followers."
• "According to the model, motivation is defined as: “Motivation is a consumers desire to process brand information in an ad."
• "High motivation implies that consumers are willing to allocate processing resources to brand information in an ad.” Point one is getting their attention."
• "People like to attend to stimuli that make them feel good."