How to make hyper-local marketing work for your business

Key quotes:

• "Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile device."
• "The combination of widespread mobile device adoption and Google’s heightened emphasis on local search have made hyperlocal marketing a very effective way of attracting new customers to your physical store."
• "We could specify an even smaller radius if we wanted to, simply by using kilometers instead of miles: We’re off to a great start with our tight geolocation radius targeting, but that alone isn’t enough — you also need to think about your keywords and the intent of the people who may be searching for products or services like yours."
• "We can see a handy graph that shows the number of people nearby our local business — i.e."

Key quotes:

• "Both major brands and small brands flock to the same local marketing strategies and platforms, creating less space for anyone to truly succeed when it comes to ROI and increased searches."
• "The reality is that hyper-local marketing requires creativity, time, and effort."
• "With excuses like not having the time to monitor websites and networks, many brands end up taking a Google-only approach when it comes to local marketing."
• "Given the fact that there’s no longer enough room to play, smart advertisers are branching out and exploring hyper-local marketing as a viable option."
• "The reality is that you will most likely not get the same ROI and volume of return that you could get from the “Big 3” search engines when you apply hyper-local marketing."
• "The way to achieve that is to build together multiple local market media buys that are both hyper-locally targeted and executed."

Key quotes:

• "Go2Broadband was developed in partnership with the cable industry and CableLabs nearly 18 years ago and today it sets the standard for identifying specific addresses by products, services and even special offers available at an individual location."
• "But today, hyperlocal marketing can benefit nearly any business and isn’t just limited to a category like broadband service providers."
• "Today’s customers expect to be able to find out about services specific to their address, often through an online marketplace platform."
• "Today, smart businesses are utilizing location data to provide more relevant, accurate results for a wide range of search queries."
• "In the end, the more customized a consumer’s offerings and messaging are, the more likely they are to establish long-term, mutually beneficial relationships with businesses, whether local or national."
• "While customers have grown to expect their smartphones to serve contained results based on location, they are increasingly expecting improved relevance and higher quality content as well — and hyperlocal marketing efforts are helping deliver what customers increasingly want and expect."

Key quotes:

• "Hyperlocal marketing is one of the best ways to target potential customers in a highly specific geographic area."
• "One of the most effective ways to maximize your local visibility is to optimize your Google My Business Page."
• "When optimizing your Google My Business page, it’s important to take into account the following factors that affect local rankings: As you know, by 2020, 50% of all searches will be voice-oriented."
• "To start targeting for voice search gains, you can try out the following tips: If you want to catch the interest of people in your location, you should create as much locally relevant content as you’d like to succeed with hyperlocal marketing."
• "When writing localized content, make sure to optimize for location-based keywords if you want to rank higher in local search results."
• "For successful hyperlocal marketing, it’s essential to create separate landing pages for each location of your business."

Key quotes:

• "These queries have hyper local intent because consumers at first search with these types of queries on their mobile “I want to go” “I want to buy” “I want to know” “I want to do “and then go to store or purchase from online market place."
• "http://apac.thinkwithgoogle.com/articles/i-want-to-go-moments-asia.html I-Want-to-Go micro moment is the point at which a consumer searches for things in their vicinity and expect businesses to appear on Google Maps around them."
• "When you optimize your business for search engines, you can use schema mark-up to help search engines classify your business as local."
• "As more local searches are being done on mobile devices, you should ensure that your business website is optimized for it."
• "Ensure that your business is listed on Google Maps and adding geolocation signals to your website."
• "You can use online search ads to drive local traffic to your business."