How to make the most of Pinterest for remodeling businesses

Transcript: Etsy sellers really like to learn about Pinterest and I'm not surprised they do Pinterest is a platform where handmade DIY and home decor art all kinds of printables and unique products are in the top list of popular categories the audience on Pinterest is really into all things that are commonly sold on Etsy so it would be a crime to ignore this platform if you are an Etsy seller but how do you get successful in Pinterest and how can you drive traffic and sales to your Etsy store hi I am Anastasia Anastasia blogger.com I'm a Pinterest marketing expert and I publish my new videos on Thursdays if you're here to learn how to use Pinterest to grow your brand and your online business then subscribe and hit the bell button to get notified about my new tutorials I'd like to give you today seven important tips that will make your Pinterest account efficient for driving traffic and sales to your Etsy shop first if you're quite new on Pinterest or if you used it for saving some ideas and images matching your own interests before you might think you can simply use your personal account and... See more →

Transcript: Hey everyone how you guys doing I'm Erica welcome back and today I'm going to be showing you how to use Pinterest for business in 2020 so let's get started guys the first thing you need to do is to go to google and type in Pinterest for business and you want to click on the first result once you're here you want to go ahead and click on join this will take you to a page where you want to go ahead and add in your email address and I'm gonna go ahead and add mine and I'll see you in this once you add in your email address you want to go ahead and click on create so I'm gonna save that and you want to choose your language English and you want to choose your country now depending on where you want your traffic to come from you will need to choose that option but you need to remember that whatever country you put in here this is what Pinterest is going to see and give you access to running ads now some countries Pinterest does not allow ads and if you plan on running ads for... See more →

Key quotes:

• "The best companies — like Pinterest — are the ones that learn from those mistakes and adjust quickly.” — Sarah Tavel However, of particular interest to me is the fact that much of Pinterest’s growth can be attributed to its growth in international markets."
• "I was fortunate enough to chat with Scott about what brought him to Pinterest, how he ramped up international growth there, what new markets excite him, and what he advises other technology companies to think about when scaling abroad."
• "We also have a product operations and localization team based in San Francisco.” Shawn: What’s the problem you’re trying to solve, and how does it change when thinking about international markets? We want to create a Pinterest experience that feels local and personal.” Shawn: Have you seen any interesting regional differences among users in the different markets Pinterest is live in? However, you need to be nuanced when evaluating performance because metrics change substantially based on market maturity.” Shawn: What are the biggest challenges to international growth for Pinterest? We want all users in all countries to have these magical moments.” Shawn: Which new markets are you most excited to explore at Pinterest?."

Transcript: Can you use hashtags on Pinterest does it help you to get more traffic from this platform if yes how many hashtags you can add per pin where exactly you should add Pinterest hashtags how do you find the best hashtags for Pinterest hi I'm Anastasia of Anastasia blogger.com and I'm a Pinterest marketing expert you will find from this video the answers to all your questions about hashtags on Pinterest hashtags on Pinterest are one of the bricks of the SEO search engine optimization efforts on this platform and I have a great checklist for you if you want to approach Pinterest SEO in a strategic way I'll give you the link to this checklist at the end of the video so stay tuned hashtags are actively used on various social media platforms and people often get confused about how to use hashtags on Pinterest specifically and this is the ultimate guide with the most recent information on Pinterest hashtags so first things first the history of hashtags on Pinterest is quite interesting they were first allowed on the platform but then for a couple of years Pinterest decided hashtags are a spammy technique it was back in in... See more →

Transcript: Pinterest just went public. At IPO, it was valued at $10 billion. So what is Pinterest andhow does it make money? Pinterest was started in 2010 and it'sthe creation of Ben Silbermann and Evan Sharp, who areex-Google ex-Facebook techies. What they created is a social appthat lets folks bookmark images that they find around the internet. Pinterest is an online social networkwhere users can bookmark images they find online by pinning them to theirboards, which can range from recipes, to weddings, to home remodeling. Then users can share their boardswith friends or all Pinterest users. Users find new ideas by followingfriends, influencers and brands, or simply by searching Pinterest'slarge user base. Pinterest has 265 million monthly users andit's a group of users that is mostly women. So it's not a very diverse group,but it is pretty favorable for advertisers who are trying to reachconsumers who are going to spend money. Pinterest makes money from all thoseusers in one simple way: advertising. Like most consumer-facing tech companies, Pinterest makes money from advertisements. So its real challenge inthis space is competing against Facebook and Google which basicallycontrol the digital advertising market. Pinterest sells promoted pins to advertisers,making three dollars per user last... See more →

Transcript: Hey come here, come closer! Just look atthis number. How do you like it? This is my ad income from just one blog just oneday and 90% of my traffic comes from Pinterest for free yes you heard meright I'm driving tons of free Pinterest traffic to my blogs and I monetize it withMediavine ads primarily. But I have other monetization strategies as welland I'll tell you all about them in this video. Hi, I am Anastasia of AnastasiaBlogger.com.I am a Pinterest marketing expert and from this video you will know how I madeover $8,000 in monthly income online mainly thanks to Pinterest traffic. Atthe end of the video you can get a link to my printable Checklist that will showyou even more details about monetization of Pinterest traffic. So stay tuned! Justa few quick facts before we dive into all the details. So far, with Pinteresttraffic I made a maximum of $250 a day from one of my blogs using Mediavineads in my best monthly online income. So far, I made over $8300 totally thanks to Pinterest traffic. On my best traffic dayI've got over 13,000 users on one of my blogs and it was of coursethanks to a... See more →

Key quotes:

• "For business looking to advertise on Pinterest, the statistics reveal a powerful tool to capture sales and market share: In general, Instagram tends to be more personal, with the poster sharing images and video that show the real side of your product/service and company and allow personal interaction with potential customers."
• "Instagram users tend to add images that foster feelings of FOMO (otherwise known as the “fear of missing out”); which often includes the amazing food they are eating, the fabulous parties they attending, and the exotic destinations they are traveling to."
• "What this means for advertisers is that Pinterest may be the better choice for marketing products or services that don’t have a built-in FOMO feature."
• "If your product or service is something that customers have to save for, plan for, or is long-term oriented, Pinterest is probably the marketing platform for you."
• "In fact, some brands also choose to pay popular Instagram influencers to show their products and services in a way that feels more genuine than traditional advertising."

Key quotes:

• "Her company, HomeTipsforWomen, publishes homeowner guides and offers workshops that coach women through everything they need to know to improve their home."
• "Women tend to be different; we like to research everything beforehand — from personal style choices, to new recipes and everything we want to do with our homes — which is why websites like Pinterest are so popular."
• "This is an important set of skills but when she couldn’t install a replacement door, I knew it wasn’t going to work."
• "I encourage women to gain experience by hiring their home repair team, and I share the process I used to hire my handyman technicians — starting with phone interviews, followed by in-person meetings and small test projects to find your best contractors."
• "It might seem like a lot of extra work, but trust me, you always want to meet at least three contractors because you’re also learning what’s important with each specialty."
• "I’ve had to tell women on the phone, if you’re not getting reasonable answers to your questions or are uncomfortable with the work being done, politely ask the contractor to leave."

Key quotes:

• "Today, the company has 18m photos to inspire homeowners, 2.3m pros to connect with, 10m curated products to peruse, and a collection of useful Houzz-produced editorial content (e.g., ‘9 Places to Put the Microwave in Your Kitchen’)."
• "Homeowners use Houzz to find inspiration for design and decoration, to connect with pros, and to browse curated products."
• "They also use Houzz’s tools to better manage the design process (for example, to share Pinterest-style idea books), find inspiration, and browse products for clients."
• "Each of Houzz’s core features — inspirational content, finding pros, and finding products — connects to the others seamlessly, creating a connected, intuitive experience for home owners and professionals superior to the siloed experience offered by competition."
• "For example, a homeowner thinking about redesigning their kitchen can search for inspirational photos on Houzz posted by design firms in their area, then seamlessly message pros who posted projects they like, all within the Houzz app."

Key quotes:

• "Take a look at these five trends among winners: Take a look at the details below: If there’s one thing a home influencer loves, it’s a good home makeover."
• "Check out this one from Frigidaire, Lowes, and Jen Loves Kev."
• "Makeover reveals are great campaigns, they excite the visionary in all of us."
• "Audiences use them to learn about new products and find new trends in design and décor."
• "This reveal in particular was a dream collaboration between Lowes, Frigidaire, and Jen Loves Kev as it combined aesthetics and functionality."
• "Here, the take-home is that these types of entertainment campaigns are all about creating narratives."