How to make the most of traditional marketing strategies

Transcript: In this video we're gonna cover ten offline marketing strategies that are still very very effective will get your clients and often will make you extra money I know a lot of people want to know about like online marketing blah blah blah but offline stuff still works let me explain to you why offline marketing is still so good in case you're missing some some of these points maybe first of all unlike online marketing Facebook you with the offline marketing you meet people face-to-face you look them in the eyes you build trust sometimes you build stronger relationships you build you know a stronger community right if it's local you sometimes make friends and you're more likely to get these people to become clients more likely to have them as long-term business contacts and more likely to give them to get referrals from them and you yourself you should help people you meet and maybe refer people to them therefore people to you it's just more human right it's just kind of meeting people face-to-face it's still very good even though in some ways we're getting away from it in some strange ways right we're becoming a little... See more →

Key quotes:

• "Knowing your customer persona(s) is an often overlooked, but important component to better communicate with your target audience for product marketing."
• "These are my key components for a successful product marketing strategy: 1) Understand your audience and your potential customers."
• "The key components of a successful product marketing strategy are focused around building a great relationship with your user or customer."
• "Once you stop talking at the customer and start building a relationship with them, you’ll see your product marketing strategies deliver value for both your users and your business! Knowing your audience, targeting your message and keeping consistency in your brand and ensuring it has a strong voice and is influential is one of the key component for a successful product marketing strategy."
• "Define clear and realistic goals, the more detailed the plan is, the better your overall results will be.You should always be able to answer the following topics when building a productive and successful product marketing strategy:Audience Awareness (Inside and Outside).Targeted Market Knowledge.Value of Products.Customer / Seller Perspective.Communication and Priorities.Added Value to End Clients and Future Clients."

Transcript: To me marketing's about values this is a very complicated world it's a very noisy world and we're not going to get a chance to get people to remember much about us no company is and so we have to be really clear on what we want them to know about us now Apple fortunately is one of the half-a-dozen best brands in the whole world right up there with Nike Disney Coke Sony it is one of the Great's of the grapes not just in this country but all around the globe and but but even a great brand needs investment and caring if it's going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back the way to do that is not to talk about speeds and fees it's not to talk about myths and magazines it's not to talk about why you're better than Windows the dairy industry tried for 20 years to convince you that milk was good for you it's a lie but they try it anyway and the sales were going like this and... See more →

Key quotes:

• "Marketing becomes most effective only when all activities are streamlined and work closely together towards achieving the common goal of funneling leads to sales, and growing your brand and business."
• "Follow some basic guidelines for integrating your traditional and digital marketing teams together for completely optimized strategy."
• "As with any marketing initiative, start with outlining goals that you hope to achieve through traditional and digital efforts, or a marketing mix."
• "Depending on your company and brand image, there is probably a place for both traditional and digital marketing initiatives, but in order to determine that, you need to know what goals you need to achieve for those activities to be worthwhile."
• "Consistency: It’s the not-so-secret ingredient that absolutely determines the success of a company and marketing initiatives."
• "By creating reports for processes for the traditional and digital marketing strategies that you have, you are more likely to achieve absolute consistency."

Key quotes:

• "Before the Internet, small businesses would have to rely on print ads, TV spots, direct mail, and other traditional marketing channels to get their products and brand in front of the masses."
• "More importantly, however, recent studies show that traditional marketing allows brands to develop trust with their audience and interact with consumers on a more personal level."
• "For instance, Lyfe Marketing measures the cost per thousand impressions (CPM) on various media channels and found that direct mail is the most expensive form of advertising available today, with a CPM of $57, followed by television ads ($28), magazine ads ($16), newspaper ads ($16) and radio ads ($10)."
• "In fact, according to a study by the McCarthy Group, 84 percent of millennials did like or trust traditional marketing."
• "Integrate a live chat application into your website and landing pages, or create a chatbot specifically for messaging platforms, like Facebook messenger."

Key quotes:

• "Instead of merely depending upon the traditional methods of marketing the people prefer the more effective digital marketing."
• "In the days when the digital marketing had not been introduced amongst people traditional ways of marketing like displaying billboards, advertising through newspapers, magazines, distribution of brochures and etc were employed to publicize their products into the market."
• "Print and the digital world work together to produce advertising substance which is precise and just according to what the client requires."
• "Benefits of the conventional marketing patterns: Easier to understand: the best aspect of the traditional methods of advertising and marketing your product is that they are accessible to all people and they can easily understand them."
• "This method of publicizing services and products by the companies has been used for past 4–5 decades.it works wonders when it comes to marketing because it can address masses and it is easily approachable."
• "Spread the word: The most convenient and one of the traditional methods of marketing."

Key quotes:

• "Finding and using different types of marketing strategies can make your brand stronger and your customers more likely to convert."
• "However, once you’re familiar with all of your options, you can start narrowing down the types of marketing strategies that might work best for your business."
• "You might get word-of-mouth advertising when a customer mentions your online course on social media or writes a blog post about it."
• "People are posting value-rich content on social media, driving traffic to their sales and landing pages while building brand awareness and creating relationships with their audience members."
• "A social media marketing strategy should include a posting schedule as well as an editorial calendar of the types of content you might want to publish."
• "A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts."

Transcript: To me marketing's about values this is a very complicated world it's a very noisy world and we're not going to get a chance to get people to remember much about us no company is and so we have to be really clear on what we want them to know about us now Apple fortunately is one of the half-a-dozen best brands in the whole world right up there with Nike Disney Coke Sony it is one of the Great's of the greats not just in this country but all around the globe and but but even a great brand needs investments and caring if it's going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back the way to do that is not to talk about speeds and fees it's not to talk about MIPS and mega Hertz it's not to talk about why we're better than Windows the dairy industry tried for 20 years to convince you that milk was good for you it's a lie but they tried anyway and the sales were going like this and... See more →