How to make your video go viral to boost brand visibility

Key quotes:

• "Optimizing your video content for the right keywords will help gain organic views by informing users and the search engine just what your video is about."
• "Your thumbnail image, like a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media."
• "YouTube’s algorithms will present content here as they would for an organic result with one caveat: the video a user just watched may have less to do with the original query they put in, and more to with the relevancy to the video the user just viewed."
• "You can create cards that can be used to: In regard to increasing your video views, you should use these cards to encourage users to visit your lesser watched content and subscribe to your channel."
• "End screens are a great way to promote your own content before YouTube’s algorithms recommend other popular videos and pull people away from your channel and videos."

Key quotes:

• "A tool in the marketplace called Livefyre can latch onto user generated social posts, placing them into a digital asset management (DAM) system, which then can be used as fragments to distribute fluid experience marketing."
• "Social media contests can help you reach out to prospective customers and motivate them to try your products — or at least visit your website or store."
• "Encourage your customers and social media followers to help you generate content."
• "If you want to build a user generated content contest, Woobox’s app is a great tool to help run the campaign across multiple channels."
• "Gamification is an effective way to increase the amount of time your customers engage with your brand Branded gaming experiences are being used more and more to inspire and motivate the modern online user."
• "As we’ve seen, taking small steps to turn content consumption into a competition or reward users for doing what you want them to goes a long way toward helping drive their ongoing use."

Transcript: Last year, some BuzzFeedemployees were scheming to prank their boss, Ze Frank, on his birthday. They decided to put a familyof baby goats in his office. (Laughter) Now, BuzzFeed had recently signed onto the Facebook Live experiment, and so naturally, we decided to livestreamthe whole event on the internet to capture the momentwhen Ze would walk in and discover livestock in his office. We thought the whole thingwould last maybe 10 minutes, and a few hundred company employeeswould log in for the inside joke. But what happened? Ze kept on getting delayed: he went to get a drink, he was called to a meeting, the meeting ran long, he went to the bathroom. More and more peoplestarted logging in to watch the goats. By the time Ze walked inmore than 30 minutes later, 90,000 viewers were watchingthe livestream. Now, our team had a lotof discussion about this video and why it was so successful. It wasn't the biggest live videothat we had done to date. The biggest one that we had doneinvolved a fountain of cheese. But it performed so much betterthan we had expected. What was it about the goats in the officethat we didn't anticipate? Now, a reasonable... See more →

Key quotes:

• "And as a social media marketer on Facebook, creating and sharing content on the platform is the way to go, as it helps you attract and retain your target market and prospective customers."
• "Interestingly, Facebook recently added a dedicated video tag, stressing the need for marketers to create more video content because it generates more engagement and leads than other content types."
• "There are remarkable examples of social media marketers whose Facebook videos have gone viral."
• "These two marketers have something in common — they know how to make video content go viral on Facebook."
• "For instance, Cheng advice Facebook video marketers to keep observing what other marketers are doing on the platform that makes their video content go viral."
• "In her example, she pointed out that “landscape-oriented” videos were the best performing content on Facebook, but marketers later found out that square-size videos take up 78% more space on mobile devices."

Key quotes:

• "You may have never heard of names like Lisa and Lena, Loren Gray, and Baby Ariel, but they are absolute superstars who have received 5.7 billion (yes, that’s 5,700,000,000) “hearts” combined on TikTok."
• "If your business is eyeing the huge potential of Gen-Z purchasing power, penetrating their “native habitat” on social media is almost a no-brainer.TikTok would provide an intuitive access to the behaviors and interests of these young consumers and help your brand respond quickly and accurately to the latest trends."
• "Ultra-short videos are the perfect format get the job done within Gen-Zers’ 8-second attention span — later in this story, I will introduce several powerful and actionable ways to tailor your marketing strategy on TikTok for this unique audience."
• "Since TikTok is still in its infancy as a social media marketing tool, brands may be tempted to play safe and stay as observers until there is more clarity on TikTok’s long-term performance."
• "market, the company is actively seeking partnerships with brands and likely offers more flexibility and autonomy than established social media channels."

Key quotes:

• "Together they shared the following 60 strategies to help your content go viral."
• "Basically, there’s a social cost to sharing anything, in that you risk your own reputation in recommending whatever you’re sending — doesn’t matter if it’s content, a product, or an educational video."
• "From this alone my site was visited hundreds of times, and I received over 30 emails and messages asking for investing advice, help and requesting to be on my “investing waitlist.” I’ve found telling your story through a genuine lens and posting in online forums such as Reddit to be a great source that drives new fans, customers and attention, great for any business to grow, and best of all, it doesn’t cost a dime."
• "His band has gained a lot of social media attention in the last few years because of targeted content and promo campaigns."
• "Chris is also an expert graphic designer video maker and social media marketer, he also develops and executes promotional campaigns, videos, graphics for other artists and businesses to help them to reach more people."

Transcript: Hey everyone welcome back to here's an idea a minute a half or so of marketing insight I'm Hal price for years now marketers have been struggling trying to figure out how to make their video content go viral but it's not that easy is it I was listening to a TED talk from a guy from YouTube who monitors viral videos for them and he said that it's interesting because a lot of videos just sort of percolate along and then suddenly there's a trigger oftentimes that trigger is a tweet or a mention by a celebrity who has its own following so unless you have Justin Bieber or Jimmy Kimmel on retainer how do the rest of us get our videos to go viral turns out there might be a top-ten list for that to a lady up in the Bay Area named Karen Chang decided to make a video once she made it she decided to make it go viral and once that happened she decided to write a blog post about what it took to make it go viral so here's her top 10 ways to make your video go viral number one Karen says don't... See more →