How to manage cold emailing for your digital marketing

Key quotes:

• "If you’re interested in getting the results of a great cold email campaign without a ton of manual work, keep reading."
• "There are a lot of people who crush it by spending more time on their campaigns and I know for a fact that more personalized and targeted emails get better open and response rates but they also take longer to create and send."
• "I wanted to see how quickly I could put together a winning campaign instead of sending out personalized cold emails manually."
• "First, let’s do a quick rundown of the tech: Co-founded by Susan Patel, this is an awesome tool that scales cold outreach by not only letting you mail merge your contacts but it also follows up with your prospects unless a certain condition is met like your recipient clicking on a link or replying to your email."
• "You don’t want to keep them in your email campaign when you’re already talking to someone else at the company."

Key quotes:

• "But if you want to achieve top cold email performance, you need an approach that’s a little different from what other reps are using."
• "Imagine that you take any of the following steps with people you’re about to cold message: Now, when you send across your “cold” email, the recipient won’t think of you as “Jen, the sales rep.” They’ll think of you as “Jen, the sales rep who thoughtfully took the time to share my blog content and congratulate me on a recent win.” Which one do you think is more likely to get a response? Personalizing your messages involves making sure that the content you send in your cold emails is tailored as closely as possible to your prospects’ needs."
• "To get inspired about all that’s possible under the umbrella of personalization, check out the following case studies: Once you have a better idea of the types of personalization you’d like to incorporate into your cold emails, look into the features offered by the tools you’re using."

Key quotes:

• "This template is based on the exact email I sent to Martin Zwilling of Startup Professionals, who responded by tweeting out one of my articles to his 1 million Twitter followers back in July 2017: SUBJECT: I’ve Referenced You in an Article That Was Just Published Hi Martin, My name is Nico Ryan (@nicothewriter)."
• "Again, compile a list of names of and email addresses for people who have shared content similar to what you have just published, and then contact them with the following type of message: SUBJECT: An Article That Might Interest You Hi [name], I noticed that you [@Twitter handle] recently tweeted [or re-tweeted] an article discussing various ways for becoming a better writer, titled: “………”."
• "Again, be sure to send a follow-up message to all those who respond positively to your email in order to thank them and ask whether they’d be interested in hearing from you the next time you publish something."

Key quotes:

• "If your cold email doesn’t start with something about the research you’ve compiled about the prospect, their company or the market, nobody is going to respond to you."
• "Here are some ways to personalize and begin your cold email: Knowledge about their website/product: Being specific sets you apart from the hundreds of emails that prospects receive in their inbox."
• "Recent news: You obviously don’t want to use any stale, old news that happened months ago in your email."
• "So once you have a great opening line, get to the point and talk about, You reach out to prospects in the hope that they will become your customers."
• "For that to happen, you need to point out to what’s currently wrong in their system, and why should they look for a change."
• "If things are going right for the prospect, there won’t be a need for change! Look at their website or business model and see where your solution can improve the way they do things."

Key quotes:

• "Download: 10 Failproof Cold Email Formulas Ebook ATTENTION • INTEREST • DESIRE • ACTION Let’s start with probably the most common copywriting model — AIDA, which focuses on a specific reader."
• "Your email should look something like this: In about 40 words we managed to express that we are aware of our prospect’s main pain point, introduced ourselves and what we do and inspired the prospect to take action."
• "Here’s this formula in action: The Problem and Agitate elements have to stir just enough frustration in your prospect to push them to action."
• "Just make sure it’s completely resolved by the Solve element — never agitate your prospect with a problem your product or service doesn’t solve."
• "The SSS formula will translate into an email in the following way: If you don’t have a lot of experience as a copywriter, test your final copy on your coworkers and get their feedback on the Story element to make sure it’s convincing and genuine enough."