How to optimize your videos to be viewed on the web

Want to publish online videos? Here's what you need to know to ensure your videos are easy to view on the web.

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How to optimize your videos to be viewed on the web

Resources

Key quotes:

  • "But like classic content, video SEO need to be optimized to help you rank better in the SERPs."
  • "And finally, Youtube is the best option to rank a video.Actually, the Youtube ranking system is based on: To fit these criterias, you videos must be qualitatives for both users and Youtube bots and include: As for traditional SEO, keywords play their role in ranking a video."
  • "But with some keywords you can even rank well in the Google video results."
  • "Titles are essential to rank your video but also to appeal visitors."
  • "And moreover, a title helps rank higher as you can include your main keywords."
  • "Remember that Youtube bots can’t play your video so you have to make your description relevant and descriptive using rich and long-tail keywords and developing your semantic."
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Key quotes:

  • "And yet, only 17% of small businesses are investing in search engine optimization (SEO), according to a recent report."
  • "In theory, every online company is competing for the keywords in their industry and a top spot in the search engine results pages (SERPs)."
  • "It requires dedicated attention to keywords, content, backlinks, and web design."
  • "Your small business can skyrocket up the search rankings with a bit of research, patience, and quality web content."
  • "This will give you a sense of which keywords you can compete for and how to best position your SEO strategy within the market."
  • "Look to exploit any coverage gaps in keywords or phrases, as this will allow you the easiest way to rank with your SEO content strategy."
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Key quotes:

  • "In this regard, SEO or search engine optimization will help your content to be discoverable all across the web."
  • "Simply put, SEO is a system where quantity of traffic to your website is increased through organic search engine results."
  • "The web pages that Google lists on the search engine results page is indexed according to the quantity of traffic generated on the site."
  • "Optimize your SEO strategy by integrating a free tool like Google Analytics which can be used to track a pool of data regarding the activities of visitors to your website."
  • "If you think stuffing your content with a lot of keywords is going to generate enormous traffic to your website, you are wrong."
  • "Having an Secure Socket Layer (SSL) certificate adds a layer of authenticity and site security that not only helps in gaining trust from your paid customers and visitors but also allows Google to authenticate your website as safe to browser which in turn generates more traffic."
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Key quotes:

  • "Even if you’re already offering stellar classes through Namastream, supplementing your paid memberships and courses with a YouTube channel is a must if you’d like to dramatically expand your online business."
  • "We’ve got nine great tips that will help you grow your YouTube following and optimize your channel for SEO."
  • "Most tutorials focus on making the videos themselves enticing and engaging, or offer techy tips on specifics like how to make videos load quickly."
  • "Here are some simple ways to optimize your YouTube channel so it’ll be SEO-friendly and imminently searchable."
  • "But in addition to beefing up the channel SEO, you want to be thoughtful about how you name, describe, and promote individual videos."
  • "A YouTube channel is similar to a blog; if you don’t offer new content on a regular basis, people will lose interest."
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What customers & experts say

Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Jaiden
Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

Nikolai
Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Stafford
Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Princess
Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

David
David Design expert at B12

“Designing a website in just a couple of hours is actually possible. Thanks to B12's simple-to-use website editor, I'm able to create professional designs that would normally cost thousands of dollars.”

Mandie
Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”

Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”

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Kelly
Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

Leslie
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

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Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

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Karen
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Roberto
Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

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Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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