How to promote your professional services brand online

Key quotes:

• "Without further ado, here are the 19 most influential ways to promote your brand: Although you may have been working for months or years on perfecting a service or product, you may have to take things one step at a time."
• "If you’re the proud owner of a brand which offers a niche service or product, it’s essential to maximise on podcasts –since these industries don’t receive much on the airwaves."
• "In other words, be prepared and willing to build brand awareness and connect with potential customers by offering small presents –at least once in a while."
• "Social media is another platform on which you can advertise and promote products, offering generous discounts or samples in exchange for honest reviews."
• "It’s important for potential customers to see your brand advertised, as this will again create the feeling of authority and trust."
• "Don’t forget about blogs, podcasts, or social media either, because this will give consumers the feeling that your brand is much larger than it actually is."

Key quotes:

• "Actually, there are plenty of options in store — from building a more quality website, investing in social media marketing, starting a paid Google (or some other browser) campaign, promoting in business directories, establishing a business network, investing in marketing content, writing blogs, promoting PR texts, and much more."
• "Numerous research suggested three main reasons as to why — businesses consider themselves too small to promote their services online, they regard social media marketing a burdensome chore, or they find services of marketing professionals too costly."
• "Writing guest articles which you will publish on blogs or portals related to your business domain, can be a great way to promote your company, product, service, action, novelties, etc."
• "Online magazines, personal or professional blogs of renowned personalities from your branch and business portals that allow publishing of guest articles on their website can be a good place to promote your content."

Key quotes:

• "People have written about establishing your individual brand — or marketing image — since the 1930s."
• "For example, as a professional speaker, I need to be able to market my services by presenting a clear and consistent message telling potential clients what I have to offer."
• "If you are planning to be a professional speaker, you should have a personal brand too."
• "I’m telling you about personal branding because it is this professional image that you’ll use to network and market your services through social media."
• "That’s where I was headed — how to market your professional speaking services using social media! Now let’s discover how you can use social media to present your brand to the world."
• "To begin promoting yourself as a professional speaker on social media, you first need to choose your channels."

Key quotes:

• "Employing an effective email marketing strategy is an essential tool for building up brand awareness."
• "However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company."
• "In this article, we will take a look some highly effective methods for reinforcing brand awareness using email marketing."
• "It is important to consider the following: Email marketing templates are an opportunity to reinforce brand recognition."
• "Informing the newly subscribed user what to expect from future email correspondence will make a brand feel much more personal."
• "From a marketing perspective using an email message to segment users in this way can present many opportunities for email personalization further down the line."

Key quotes:

• "“WASHINGTON TECHNOLOGY” By Elizabeth Harr “Whether a solo entrepreneur or part of a large organization, professional services executives would do well to be mindful of their personal brand."
• "One of the most important things we learned from our research on how to become highly visible as an expert was which marketing tools have the greatest impact on an individual’s personal brand."
• "Here are the top tools from our study, rated on a 1 (least impactful) to 10 (most impactful) scale: Total Impact of Personal Branding Tools The ten tools shown in the table above can be grouped into seven critical tools you will need to include in your personal branding strategy: Once you’ve begin cultivating a regional or national reputation, you may want to consider developing a personal website, too."
• "You can use this site as a platform to promote your books and public speaking."
• "As your personal branding strategy begins to reap dividends, you may want to introduce and test a handful of new tools and techniques.” About the Author Elizabeth Harr is a partner at Hinge, [http://www.hingemarketing.com/] a marketing and branding firm for professional services."