How to see your average video-view duration metrics

Wondering how much of your videos people are actually watching? Learn how you can see average video-view duration metrics to get more information.

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How to see your average video-view duration metrics

Resources

Key quotes:

  • "Moreover, with brands focusing on video content, it is imperative to know metrics such as your YouTube channel demographics ."
  • "Following is what you will learn: YouTube Analytics measures your overall video content performance with regards to likes, dislikes, number of views, audience demographics, subscribers, top videos, traffic sources and other metrics."
  • "These YouTube analytics metrics help you understand how your audience is reacting to your videos and whether they are engaging with your content or not."
  • "Having your YouTube analytics reports along with YouTube subscriber analytics will help you create high-quality content that matters to your viewers."
  • "For most people, YouTube channel analytics only means the number of views their videos are getting."
  • "But with the help of a YouTube video analytics tool like Unbox Social , you can see what your competitors are up to."
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Key quotes:

  • "In order to understand how videos contribute to your overall reach and engagement, visit the Posts tab of Page Insights and click on Post Types."
  • "Understanding what types of posts drive the most reach engagement can tell you what to include regularly in your content calendar."
  • "To see metrics for your video, go to the Posts tab within your Page Insights."
  • "If you see a point in your video with a large drop off, take a look at your content to understand which parts of your video might not have been as engaging to people."
  • "Here you’ll find your video’s total 28-day engagement, a breakdown of the likes, comments, and shares on both your original post, and re-shares as well as any negative feedback on your video — when people decide to hide your video from their News Feed or report it as inappropriate."
  • "If you can understand what types of videos cause viewers to take action, you can better match your content to your audience and reach new people."
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Key quotes:

  • "With the 4 major reports on YouTube Analytics, overview, reach, engagement, and audience, you can already do a detailed channel and video analysis."
  • "YouTube Premium watch time (minutes): This metric shows the estimated total minutes of viewing time of your video content from YouTube Premium subscribers."
  • "Playlists exits rate: This metric shows the percentage of times viewers exited the playlist after watching a video out of the total number of video views in the playlist."
  • "There are 5 metrics that YouTube Analytics recommends you to use when using the video report: The video performance depends on how strong, creative, and helpful the content is for people, so it will not be enough to just analyze the metrics that I’ve listed above."
  • "There are 4 metrics that YouTube Analytics recommends you to use when looking at the viewer age and viewer gender reports: Age and gender data give you some good ideas about the way you speak to your audience in your future video content."
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Key quotes:

  • "Your youtube channel is equipped with youtube analytics, which is a tool that provides you with all the insights and information about your channel, all your videos, your audience,and your subscribers."
  • "You can easily track your performance on the platform using the various metrics that come with the youtube analytics tool."
  • "Youtube analytics consists of reports and insights that will make the process of understanding your audience and their overall response to your videos and channel easy."
  • "Insights derived from the watch time can tell you which kind of video content receives a better response and which videos leave the viewers bored."
  • "Demographics feature of YouTube analytics provides insights about the people who are watching your video (s) in terms of their age, gender and geographical location."
  • "Youtube analytics tracks the statistics on viewership for your videos and channel across various age groups and genders and geographical location of the viewers."
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Key quotes:

  • "And how do you know if your videos are performing well on social media? Especially as almost every platform has a range of features and metrics."
  • "For example, some platforms count a video view as three seconds, others count a view as soon as you open a video."
  • "In this post, we’d love to help you navigate the world of social video metrics."
  • "We’ll break down video specifications and metrics across Facebook, Twitter, Instagram, and Snapchat."
  • "What level of engagement have you been seeing from your social videos? Thank you, Andréa López, for inspiring us to write this article and create the spreadsheet."
  • "Thanks, Marketing Land, for inspiring us to create the infographic above, too."
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