How to select the best mobile advertising platforms

Key quotes:

• "This format tends to get higher click-through rates because users stand to gain something because they are given a lot of options so it’s likely they’ll be interested in at least one of the other apps or offers."
• "Rewarded ads (like offer wall ads) incentivize users to watch a video, download, an app, or perform another action in exchange for in-game content."
• "The example above shows a rewarded video ad on the Spotify mobile app Every app is different, so when choosing a mobile ad format you’ll want to consider what will work best for your app and your user experience."
• "This is a more beneficial format for advertisers since they pay nothing for ads that don’t generate clicks."
• "You want to select the mobile advertising network that is the best fit for your app, your audience, and the types of ads you’ll want to offer."

Key quotes:

• "Different types of apps are used very differently, and your selected monetization partner should know how to optimize advertising for your particular wants and needs."
• "Before you work with a monetization platform, make sure you know which advertisers they work with and what types of ads will likely be showing up in your app."
• "Make sure you know precisely which networks and exchanges your monetization platform is connected with before you begin working with them."
• "Depending on the scale you’re looking at and the amount of revenue you’d like to bring in, you may need to work with dozens of different ad sources — and associated SDKs."
• "Many apps will have between 15 and 18 ad network/exchange SDKs in place."
• "In the vast majority of instances, the ad network or exchange will determine who among the advertisers they work with is interested in running ads to particular types of users."

Key quotes:

• "Branimir is a co-founder at AdTapsy, a mobile ad revenue accelerator aiming to help publishers and developers to monetize their apps."
• "There are 6 most common mobile ad formats: Interstitials, Native ads, Banner, Video, Rich media and List / panel ad formats."
• "Interstitial ads are supported by most ad networks, but for some of them you will need their explicit approval (Admob e.g.) Pros: Cons: Native ads — This ad format works more like content and is becoming very popular among publishers and social networks."
• "Great news both for advertisers and publishers is that users love watching video ads on their mobile devices."
• "The average CTR for mobile campaigns (13.64%) almost three times bigger than the desktop campaigns (5.45%); Pros: Cons: Rich media — this ad format is most distinguished with multitude of engaging mobile ad creative attributes including interactivity, video, functions like calling a number, sending a SMS message, embedding audio etc."
• "Thanks to its interactivity mobile rich media ads have higher engagement rate with app users."

Key quotes:

• "Campaign Type: CPC, CPI, CPCV Supported Ad format: Videos — Rewarded and Non-Rewarded Supported Platforms: iOS, Android Minimum Payout: $100 Payment Terms: NET 30 With the help of Facebook Audience Network the advertisers can extend their campaigns beyond Facebook into other mobile apps."
• "Campaign Type: CPC, CPI, CPM Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video Supported Platform: Android, iOS Minimum Payout: $100 Payment Terms: NET 15 It is one of the largest mobile ad networks."
• "Campaign Type: CPC, CPI, CPCV Supported Ad Format: Banner, Video, Interstitial, Offer Wall Supported Platform: iOS, Android, Unity Minimum Payout: $200 Millennial Media is one of the largest mobile ad networks in the world."
• "Campaign Type: CPC, CPI, CPM Supported Ad Format: Banner, Video, Interstitial Supported Platform: iOS, Android Minimum Payout: $50 Payment Terms: NET 45 AdColony is a mobile video advertising networking platform."

Key quotes:

• "Used by both, app owners and agencies, the platform is great for promoting products and services, primarily because it includes a much wider base of global mobile advertising network."
• "This is one of the most easy-to-use and in-demand mobile monetization platforms that have especially been designed for Android and iOS developers who are on the lookout for effective ways to generate quality revenue from their apps."
• "The platform offers robust and thoroughly intrusive advertising options for developers to monetize their apps with full-screen interstitial, video, and image-based ad formats."
• "It offers support for the biggest range of platforms including Android, iOS, Windows Phone, Cocos, Amazon, and Adobe Air and a variety of ad formats like app wall, interstitial, offer wall, and video."
• "They offer support for iOS and Android platforms and let you showcase interstitial, native ads, notification, rewarded videos and action format ads."

Transcript: Hi there so most of the time when people publish ads on their mobile apps the ads don't make that much money but in this video I'm going to explain to you how you can make hundreds of percent more money with the apps use with as you serve and how to actually even get more downloads so that you can make further more money from the extra download ready let's get started so first let me explain to you why why you don't make that much money with your ads with the ones you currently serve because probably you're using just one ad network no matter what it is and what's the problem with just using one ad network is that they can't fill all your abs you have different kinds of users your users are in different countries Africa that's not a country that's a continent but India you know UK United States different continents different people different age groups and different ad profiles so your ad um network it just can't fill all of them it just doesn't have the inventory and so a lot of the ad impressions get left unfilled and you don't make money... See more →