How to send large-volume cold emails for email marketing

Key quotes:

• "But if you want to achieve top cold email performance, you need an approach that’s a little different from what other reps are using."
• "Imagine that you take any of the following steps with people you’re about to cold message: Now, when you send across your “cold” email, the recipient won’t think of you as “Jen, the sales rep.” They’ll think of you as “Jen, the sales rep who thoughtfully took the time to share my blog content and congratulate me on a recent win.” Which one do you think is more likely to get a response? Personalizing your messages involves making sure that the content you send in your cold emails is tailored as closely as possible to your prospects’ needs."
• "To get inspired about all that’s possible under the umbrella of personalization, check out the following case studies: Once you have a better idea of the types of personalization you’d like to incorporate into your cold emails, look into the features offered by the tools you’re using."

Key quotes:

• "While many of the people who were sent Trump’s fundraising email were political supporters who had given the campaign their email addresses, media reports suggest that a large number of emails were sent to individuals who never knowingly shared their email addresses with Trump."
• "When a large volume of email is sent from a cold email address (that is, one that has not previously sent a similar number of messages), ISPs will often view that outreach skeptically, significantly increasing the odds that your emails will be marked as spam and blocked."
• "While good email list management would have prevented the Trump campaign from sending messages to individuals who didn’t subscribe, it’s not clear whether it would have been sufficient to ward off the two FEC complaints that were recently filed against it."
• "If the Trump campaign had segmented their email list and sent the fundraising email only to people with U.S."
• "email addresses and individuals whose most recent location was within the U.S., they would have avoided messaging most of the foreign nationals on their list."

Key quotes:

• "It is important to build up your reputation with Email/ Internet Service providers over a period of time."
• "When doing cold outreach, it is almost always a bad idea to pull a list of 1000 emails and send them a completely generic email with no targeting or personalization."
• "Sending 4 emails in 3 days is more likely to irritate your prospect than 4 emails over a 20 day period."
• "Create positive feedback loops Even if your prospects have not marked you as spam, if most people are ignoring your emails, then it sends a signal that your emails might not be of interest."
• "Use Different Templates Another signal that your Email Service Provider looks at is whether you are sending the same email over and over again."
• "Spam filters are getting increasingly sophisticated in detecting marketing/ sales emails and even if you get past the ISP/ ESP and write a targeted email which provides a lot of value to your prospect, you still need to make sure that you don’t get flagged by your recipient’s spam filters."

Transcript: Hi everyone how are you in this awesome tutorial we are going to see how you can use Gmail or g-suit for a full email marketing setup so stay tuned and follow up with me okay friends welcome again before we start please don't forget subscribe to my channel now to get every new update almost every day so what we have today today in this tutorial I will go with you in a step-by-step tutorial to show you how you can build you own email marketing system using Google Gmail or g-suit to make things simple you know and I talk about this a lot of times when you wanna run an email marketing campaign mainly you have two choices you have two methods you can go and select one of the email marketing systems online like MailChimp Aweber GetResponse or whatever or whatever service you want you pay monthly fees to these services and you launch your email marketing campaigns and you can manage your campaigns manage everything send emails using those services now the second choice is to build your own email marketing system or setup so what we will need is two things we need a... See more →

Transcript: Hey guys today I'm gonna talk about the perfect offer for your cold emails so that your prospects and leads will be jumping on calls with you instead of you know you keep trying to fill up and push them to your call or demo or whatever so make sure to keep watching because you can receive responses and response rates such as these screenshots around me and there's a simple way how to do this and I see a lot of people mess this up because a lot of times when we run a prospecting campaign we try to get before ended into the meeting that's the end goal but the problem is there's no incentive for the prospect to meet with you you know they know you want to have a discovery core they know they're gonna be pitched something so they you know sometimes they agree sometimes they do not but I am baffled why are many companies uncapable of creative thinking in their sales process to create an offer which would be so awesome for people that they would just jump on it and I'm not talking about an e-book I am NOT talking about your... See more →

Transcript: Hey I'm Alex from inspire beats and this is how many emails should I send per day Who am I chief marketing sumo at inspired beats have generated over 20 million dollars in leads and sold over 2 million dollars in sales here are some clients that I've worked with in the past so cold emailing is the key to growing or scaling your company data NIH's zenefits Marketo and every other huge b2b startup all used cold emails to grow cold emails plus funding equals unicorn is what I like to say the issue is you don't have a hundred million dollars in funding so let's just focus on that email part of the equation for inspired beats have sent over 400 emails just this month here's some of our packages we do lead generation for enterprise companies so because the reason I send these emails is because within two days of every outreach session I've closed on several new clients it's predictable and I love it right because it's it's almost like free money so how many cold emails should you be sending right I want to go through in this presentation how many emails you should be... See more →

Transcript: All righty guys, let’s get started. So, super excited about the webinar todayon how to crush it with cold emails. It seems like it has never been a more relevanttopic. I mean, just measured by the sheer amountof cold emails I get personally every single day, I think there are lots to be learnedout there. There are lots of lessons we can learn, lotsof best practices we can adapt, mistakes we can avoid. And ultimately, cold emails can be a deadlyweapon to help you crush it in your market, help you grow, get customers, get revenue,and ultimately succeed with anything that you do. What I’m going to do today is I’m goingto give you—start out by giving you a little bit of context on who I am, why I know a thingor two about cold emails, why I care, then I’m going to jump into the basics of coldemails. And when I talk basics, I’m not talkingbasics that you guys already know. I’m talking basics [that] you know but youprobably either avoid or don’t take as seriously as you should. So we’re going to go through some reallyimportant, crucial steps that you need to take and make right, not to... See more →

Key quotes:

• ";) In a nutshell, your deliverability is affected by two things: 1) Your Domain Reputation 2) Your Domain Authentication Well, your domain’s reputation is linked to how you’ve been sending emails."
• "Specifically, it’s influenced by five factors: 1) Email Format: Poorly coded HTML email templates are going to decrease your reputation."
• "2) Volume & Consistency: Sending a lot of emails out of the blue (or at random intervals) is bad for your reputation."
• "4) Bounce Rate: Sending emails to addresses that don’t exist also damages your reputation."
• ":) Here’s a nice tool you can use to check: https://lookup.mxtoolbox.com/blacklists.aspx When you run the test, one of two things are going to happen: 1) You’ve got a perfect reputation."
• "Basically, domain authentication allows email providers and ISPs (you know, the ones who decide whether or not your domain has a good reputation) to know that, when you send an email, it’s really you."

Key quotes:

• "If you’re interested in getting the results of a great cold email campaign without a ton of manual work, keep reading."
• "There are a lot of people who crush it by spending more time on their campaigns and I know for a fact that more personalized and targeted emails get better open and response rates but they also take longer to create and send."
• "I wanted to see how quickly I could put together a winning campaign instead of sending out personalized cold emails manually."
• "First, let’s do a quick rundown of the tech: Co-founded by Susan Patel, this is an awesome tool that scales cold outreach by not only letting you mail merge your contacts but it also follows up with your prospects unless a certain condition is met like your recipient clicking on a link or replying to your email."
• "You don’t want to keep them in your email campaign when you’re already talking to someone else at the company."