How to successfully conduct competitor analysis in 2021

Key quotes:

• "And if your pages pass both of these tests then you should use the fetch as Google tool.The last way to get your page indexed is to simply acquire backlinks to it.So now that you’re tracking performance, your page is crawlable and your page is indexed, it’s time to optimize your page for your primary keyword."
• "Now while it’s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it."
• "Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to engage searchers and to keep them on your page for longer which is a positive user signal."
• "Like your images and copy, Videos are relevant to the Page/Primary Keyword of the content."
• "The big factor you need to keep in mind is first link priority and this means that Google’s algorithm likely only counts the first link/anchor text on a page and that’s the main reason why I typically avoid placing pages I’m trying to rank in the navigation."

Key quotes:

• "Our three marketing objectives are simple; we plan on creating more brand awareness by increasing advertisements and promotional strategies, increase memberships as a result of the increased promotional efforts, and change people’s perspective of CrossFit being expensive."
• "It is apparent that you must own money to spend money, but that point is highlighted when it comes to spending money on non-necessity services like gym memberships; “While roughly 20% of the general population are members of a health or fitness club, member penetration rates among high-income earners can often exceed 30%."
• "See FIGURE 14 MARKETING MIX Product/Service Objective, Strategic and Action Plan The primary objective for CrossFit Worthy is to provide their customers and the community with a fitness experience that encourages health and overall wellbeing."

Key quotes:

• "Date shows a strong demand to study in the UK among prospective international students, with a year-on-year growth rate at 67 percent in April this year– more than tripled compared to a month ago, after four months of slumping growth due to the Covid-19 pandemic."
• "However, according to QS think tank, which compiles the international university rankings, nearly a half (43%) of prospective international students are not interested in studying online for a degree."
• "The PWV, which was introduced in last September, allows all international students — including those from India — who have completed a degree at undergraduate level or above at a higher education institution in or after the summer of 2021 to be able to stay in the UK for two years to find work."

Key quotes:

• "Ultimately, the strategy illustrates who you are building for, what the longterm vision is (the North Star), why the product will benefit its users and solve for their pain points, and how creating this product will help you achieve your goals."
• "Ultimately, a product strategy turns a high-level vision into a detailed digital roadmap for execution visually communicating and describing how Product Management will help the company succeed."
• "Your Product Strategy should define who these people are and what their pain points and needs are."
• "To put it simply, creating user personas are a great way to introduce the different types of people who will be using your product after launch."
• "In addition, personas help a team find the answer to one of the most important questions, “Who are we creating for?” By understanding your target audience, you are likely to design and build a product that will satisfy actual user needs."
• "Before creating a product, or iterating on a current experience, you should spend the majority of your time defining the actual problem(s)."

Key quotes:

• "The key to a successful e-commerce business growth is to perform better than your competitors and the way to do that is to analyze what prices they are setting."
• "The reason why monitoring your competitor prices will help you to focus on your profit better because being a vendor yourself you know how much your product is worth in the market and then when you check how much your competitors are pricing that same solution or how much profit they are receiving, you can easily modify the way your pricing is being set."
• "The only way you can increase your sales figures is when you have a consistent movement of your product being sold and the right way to get this action conducted is to keep a close eye on what your competitors pricing factors are so that you can create an efficient pricing strategy which your prospects would confidently invest in."