How to target your email marketing for greater success

Transcript: Hello. There's a lot to manage whenrunning an email campaign. Today you'll learn strategies to set yourself up for success. You can improve your campaigns by testing your emails, creating relevant campaign landing pages and measuring the success of all your hard work. First, let's discuss how you can use something we call A/B testing to get more people to open your emails and click through to your website. A/B testing is when you create two versions of an email to see which one performs better. You can use this technique to test different email approaches. Let's say you're sending an email announcing a new product, but you're not sure what subject line to use. You can send half of your customersversion A of the subject line and the other half version B, then look at which email had the higher open rates. That is the measure of how many people open your emails compared to how many emailswere delivered. Whichever version had the highest open rates wins. You can use A/B testing to test different subject lines, frequency, content and images. You could try sending emails on Tuesdays and Saturdays or try sending emails weekly and monthly. See what... See more →

Key quotes:

• "ActiveTrail offers a wide variety of brilliant features to help create a better and more efficient marketing strategy such as landing page builder with dozens of designed templates, sign up forms and website pop-ups for lead generation, simple integration to e-commerce stores for automated campaigns and more."
• "Starting price: $10 per month Free version available SendinBlue is a great tool that can help you run effective email marketing campaigns in an automated, seamless manner."
• "Starting price: Free HANDPICKED RELATED CONTENT: Constant Contact is an easy-to-use email marketing tool that helps you send great-looking emails."
• "Basic plan — Free, premium plans start at $19 per month Free trial for premium plans available for 14 days HANDPICKED RELATED CONTENT: FeedBlitz is an all-in-one email marketing tool that helps you manage email marketing, RSS feeds and social media."
• "It provides you detailed analytics and other stats like click-through, open rates, and other metrics for your email marketing campaigns Starting price — $15 per month Free one-month trial available."
• "Starting price for premium plans– $34 per month HANDPICKED RELATED CONTENT: Infusionsoft automates the different sales and marketing processes including email marketing with the help of their platform."

Key quotes:

• "People feel like their interests and needs are taken seriously when companies use personalization in their marketing strategies."
• "When you have a new product, new feature, or service, price discount, maybe you’ve made some changes, or want to share something with your customers, you use the Announcement type of email marketing campaign."
• "For those of you who are not familiar with the term, an email campaign is an important part of marketing, through which companies communicate with their customers, both current and potential ones by sending a series of emails to them."
• "In order to successfully implement your email marketing strategy and start sending emails, you will need a little help from something called an email service."
• "Using this kind of email marketing tools can also help you track the progress of your email campaign, who opened your emails, how many people clicked on your links and even schedule your emails in different time zones."
• "In creating a quality email list, it’s also important how much data you will provide about yourself in order for your email address to look relevant."

Key quotes:

• "We use other marketing tactics to reach out to parties not yet in the awareness or consideration phase.” Tonya Bruin, CEO of To Do-Done 6) Leverage the latest trends“With digital, there’s an increasingly smaller window between ‘bleeding edge’ and ‘everybody’s doing it.’ For example, customers already expect emails to be more personalized, segmented, and easy to read than they were, say, a year ago."
• "Ensure sure each email has a purpose — maybe it’s to build brand awareness, let your audience know about a new product, or to drive traffic back to your site."
• "ELOQUII personalizes and tests subject lines, content modules, regional and merchandise preferences, etc all in the vein of trying to increase inbox relevancy for each customer and generate incremental revenue and/or LTV."
• "A great reactivation campaign consists of four touch points over a 12-month period including messages like “we miss you!” and some sort of offer or incentive for the customer to re-engage."

Key quotes:

• "A publisher needs to develop an efficient and full-proof email marketing strategy for a number of reasons: • Sending personalized, targeted content."
• "To help you develop a successful email marketing strategy, we have pulled together the five ultimate tips that you’re definitely going to love us for! 1."
• "Create Targeted Email Lists and Divide Your Subscribers The key to a successful email marketing strategy is to develop an email list that contains qualified leads that are genuinely interested in what your brand has to offer."
• "• Asking existing customers to subscribe to your email list by offering premium content in return or when purchasing online or offline."
• "Build Strong Relationships with Your Readers A successful email marketing strategy isn’t about focusing on getting a sale from each email."
• "Offering something of value to your loyal customers is another way to make your email marketing campaign a successful one."

Key quotes:

• "It’s natural to want to drop the ball right away and ask to set a meeting — after all, that’s the whole goal of cold emailing."
• "Start slow and open the conversation like you would if you were meeting someone new in person."
• "You won’t get a response if they don’t even open your email, so make the subject interesting, personable, and uniquet from the 1,000+ others in their inbox."
• "They don’t reply to that, so you wait until the next day (it’s been 12 hours!) and email again."
• "My point is, let the person know you actually care about them, and even if you did happen to acquire their email address that’s a part of a list of 1,000 other people, you’ll get a lot farther by taking the time to learn about them, rather than blasting the same message off to 1,000 people and hoping something sticks."
• "Add the “human” into your emails, care about the person you’re reaching out to, and create a killer subject line to set yourself up for cold emailing success."