How to understand landing pages vs. website homepages

Key quotes:

• "With that in mind, you landing pages should offer unique content or information that’s relevant to your intended market."
• "The layout of your landing page should be consistent on every front with a clear headline, body copy, and CTA."
• "Be sure that your landing page doesn’t have navigation as well, the whole point of the page is to direct your user to a specific action."
• "For example, Experian’s ad copy looks like this: Clicking on the ad takes you to a landing page where Experian offers a direct link for someone to get their Credit Report and FICO score — nearly identical copy as used in the ad."
• "To get a better understanding of what designs lead to higher conversions, be sure to A/B test the landing pages."
• "It’s also perfect for testing out copy, and make sure you deliver on the promise that initially drew them to the landing page."

Key quotes:

• "First, we’ll identify some of the best practices of building high-converting landing pages."
• "Finally, we’ll take a look at some tools you can use to build high-converting landing pages for your website."
• "Certainly, you’ve done the appropriate consumer and competitive research and know two things: what value your product delivers to your customers, and how it’s different from/better than your competitors’ products."
• "Make it easy for your prospect to identify the value your product provides, and they’ll be much more likely to stay on your site, spend more time with your brand, and ultimately convert to a paying customer."
• "Like your landing page copy, the goal of multimedia should be to highlight the value of your product."
• "But instead of building a lengthy and wordy landing page explaining all of those features in great detail, the company uses a GIF as its hero image, showing each of those features in the actual product."

Key quotes:

• "Recently I started working my way through the Daily UI challenges to improve my design skills."
• "My goal is to approach each challenge as if it were a brief from a client and will be used in production."
• "While working through the challenge #003 | Landing Page, there were some important lessons that I learnt."
• "But after conducting some research, I quickly realized that — “Landing page is not the same as the Home page.” I then scanned through the work of some of the designers on sites like Dribbble and Behance and saw that just like me, lot of the designers got this part wrong."
• "Though there were some very beautiful, Dribbble worthy shots of Home Pages, they were simply not designed to achieve the goal that a Landing page is meant to achieve."
• "So after going through my research process and understanding the Landing page design principles, I decided to put together everything that I learned into this concise guide."

Key quotes:

• "The main headline of each section of this product page has bold, succinct copy: “Small credit card reader, big possibilities.” The rest of the page is clearly organized headlines — which kind of read like answers to frequently asked questions — plenty of white space, succinct copy, and appropriate images."
• "Rent the Runway has an individual product page for every dress it carries, with all the information a customer could want — images, measurements, fabric, price, and reviews."
• "[Click here to see Rent the Runway’s full product page.] Coin is like a credit card, but better — it actually keeps the information from all of your credit cards in one place."
• "It’s a hero image of people hiking a mountain, who we can imagine are wearing Fitbits, with the copy, “Energize your day.” As you scroll down the page, it goes through four quick steps explaining how the product works."
• "Each of those calls-to-action leads to a different product page that’s colorful, clearly written, and very comprehensive."

Key quotes:

• "Landing pages are also important tools for tracking, researching, getting to know your customers better."
• "The goal of landing page optimization is improving the percentage of visitors to the website that converts into customers or performs other desired action."
• "The purpose of your landing page is to convince your visitors that they need to perform the action that you are promoting."
• "That’s why it’s important that you convince your users with pictures, screenshots, animations, videos — this way they will get a clear idea of your product and react positively to your CTA offering."
• "A website visitor will stay an average of two minutes longer on a site after they watch a video Your CTA button, conversion forms and other elements on your page should be designed the same way."
• "Websites with 30+ landing pages get seven times the leads of those with only 10 — Wishpond Your landing page should match the needs and expectations of its visitors."