How to use Craigslist to market your law firm in 2020

Key quotes:

• "One way to minimize risk and maximize reward is by steering away from your local market and instead hiring a virtual assistant in a foreign country."
• "Virtual assistants can be excellent additions to a growing business, and they can help you scale very quickly for one half to one third of the price you’d be paying local."
• "Because you’re working with people in different countries, and those people have different skills, expectations, and cultural backgrounds, your VA listing needs to be a little different than a run-of-the-mill local job post."
• "Know that you can’t aim for perfection right off the bat — it’s simply unrealistic."
• "Congratulations, you’ve now hired yourself a virtual assistant for internet marketing! I can’t tell you how many weeks I wasted going back and forth with one or two candidates, when what I really should have done is hired five at the same time and filtered from there."
• "And they’ll do it all for significantly less money than you’d pay if you hired local."

Key quotes:

• "For example, a firm who wants people to know they are located in New York might add “Midtown” or “NYC” to their GMB name."
• "However, if you want to have a business listing on Google, you cannot claim this type of location."
• "If you’re interested in tracking when and how many times customers called your business via your GMB listing, those insights are available via the GMB dashboard."
• "Example #1: If you’re a sole attorney who practices divorce, don’t list your GMB categories as “divorce lawyer,” “family law attorney,” “legal services,” and “law firm.” Simply choose “divorce lawyer”because that is all you do."
• "Example #2: If your firm includes bankruptcy, criminal defense, and family law attorneys, the best practice is just to list “Law Firm” because Google wants you to be represented as “This business is a ___” — not “This business has a ___.” Each individual attorney can then have their own practitioner listing that spells out their area of practice."

Key quotes:

• "Because of the high rents, Luke realized he could afford to buy a house, but only if he could find roommates who would help him cover his mortgage every month."
• "Renting one out can be a good way to earn some extra cash and help pay down the mortgage."
• "In some cases, renting out a room in your house can be better than leasing the entire property."
• "And renting multiple rooms can be more profitable than renting the whole house under one lease."
• "You need to go through a similar process to get your whole house, and your rental room, ready to show to strangers."
• "“I rent out the best two rooms in my townhome, and I moved to the tiniest one,” she says."

Transcript: Hello Movers & Shakers how you guys do I've got three huge points I want to share with you today on how you can supercharge your Craigslist set how you can actually post your craigslist sign for 2019 so let's get started hi guys I'm Jay Burnham and this is the seventh figure moving Academy and today we're gonna be talking about super charging your Craigslist ad so if you want to know the three things that are gonna take to supercharge your Craigslist ad stay tuned right now we're gonna get into it all right guys I know that it's very popular you guys some of you guys are still using craigslist ads and congratulations that's a great thing it's a powerful tool if you use it correctly but if you don't use it correctly it's a waste of time and it lessens your you professionalism tremendously you've got to do it right alright so the first thing we've got to worry about is your headline number one your headline the headline up above your ad is what is the first thing that you got to concentrate on this is the first thing that you have to get right... See more →

Transcript: Now this isn't very safe oh yeah it's been three years since the Business Insider article was published and I think now has been viewed over a hundred thousand times which is amazing to me one of the questions I get all the time about law practice management is about clients just this past Friday I went out to lunch with Daniel a2l from southwestern very cool dude and he asked me as a lawyer how do you get clients well first it's important to recognize what you don't need to do do you need to make a cheesy commercial like this right well Texas law rod look perfect law do you need to advertise in newspapers magazines or billboards like this no do you need to have a super fancy office like this or this or this okay if you're not supposed to do any of those things what should you do to get clients and why would you want to listen to me my name is Branigan four and a half years ago I started my own law firm right out of law school since that time my office has received thousands of phone calls from potential clients... See more →

Key quotes:

• "If you want to grow your business, it’s important that you build a presence for your company online."
• "That means that when someone needs pest control, the first place they’re going to look for help is Google."
• "Another hugely important reason for pest control companies to have websites is that even if someone hears about your business somewhere else (from a friend, from the Yellow Pages, from seeing your truck driving around town, etc.), they’re going to go online to check you out before they call you."
• "If somebody finds pests in their home and asks for a recommendation, they could get a glowing review of your business from a friend, but they’re still going to head straight to Google and look for your website."
• "Having a website means that your potential customers can find what they’re looking for without any trouble, and the information is on a website you control."
• "Most people who hire a pest control company don’t know which company they’re looking for."

Transcript: Hi there my name is Athena Denning off problem you'll calm and in this video I'm going to give you over ten some of some of the most effective ways of how to promote your legal form law firm or private practice as a as an attorney these are professional marketing strategies not something like I'll promote my business on Twitter and Facebook because that's what most beginner marketers say but that's amateur not professional which you want if you're serious about growing your practice it are professional marketing strategies and that's what we're going to do in this video really quickly I'm going to explain to you how to best watch this video there are a few options that you have first you can just watch this video and go on your own implementing and implementing the strategies and that's totally fine so other option is I'll post some next steps educational materials that are little premium but I'm going to give you discount and you can find that in the description of this video and this is if you've liked the strategies here if you want to explore them more if you like you need to learn more... See more →

Key quotes:

• "Here is the cover letter that has landed me several clients on Upwork: Good Afternoon, My name is Amanda Sapio and I am an experienced business writer with 8+ years of copywriting experience."
• "Then, include your contact information at the end of the email and you’re ready to send :) When I made the leap from being a part-time freelance copywriter to full-time in January 2019, I announced it on LinkedIn."
• "After posting a few articles on LinkedIn, a friend from college sent me a message asking me to apply for a freelance writing position with her company, The Motley Fool."
• "Around the same time that I was hired by The Motley Fool, a former colleague who worked in an office where I had interned (over seven years ago!) also saw my Medium articles and sent me a message."
• "Check out samples of my work on my website, ASAPEditorial.com, and feel free to connect with me on LinkedIn."

Transcript: How to get started with a law firm marketing plan alright so first of all you have to identify what stage of growth your law firm is in the first stage of growth is from revenues of 0 to about $250,000 we call that creating a successful law practice we're not worrying about a business we're not worrying about it being sustainable we're not worrying about you being able to step away for a month at a time and have it keep going we just want it to be successful get your head above water get revenues to about $250,000 gross second stage is 250 to about $500,000 that's where you start to bring in staff you start to bring in other people to do things to delegate things you need processes and policies and systems and procedures the third stage is 2/5 is 500,000 to about a million that's really all about the financial controls using the metrics and the financial controls to make better quicker more objective decisions and then over $1,000,000 the point of making is you got to know what stage you're in because the things that are going to be great if your revenues are... See more →

Transcript: In this video I'm going to show you guys how to get unlimited free leads on Craigslist right if you're an affiliate base market direct sales or a network marketing company I'm gonna show you guys a simple method to get unlimited free leads every single day right 5060 hundred 200 plus free leads every single day on crisis with this method and first time on my channel my name is Alex and I teach people how to create a full time income online with the power of affiliate base marketing and how to get more traffic to your website with more leads right the more leads you get to your website the more money you're going to make so let's get this video started I'm going to show you guys how to do it right so I call this method the simple cold video market picks right if you're in the affiliate marketer network market you guys probably have you know a video presentation that shows people a presentation about your opportunity or about your company right so what I simply did was create this simple right I copy message it says good afternoon this is Alex I saw... See more →