How to use Facebook Messenger for maximum marketing effect

Key quotes:

• "And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads."
• "Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content."
• "When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign."
• "Objectives that get people to start thinking about your business and look for more information about it: Objectives that encourage people interested in your business to purchase or use your product or service: Once you’ve selected your marketing objective, you’ll then be asked to name your campaign: For a breakdown of how to set up each of the 15 Facebook ad types, check out our complete guide to Facebook Ads: This step is extremely crucial for the success of your Facebook Ads campaigns."
• "Example: Choosing an audience for a Buffer ad Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad."
• "For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page."

Transcript: What are you doing yeah got my puppy in here with me today he's being all needy y'all got dogs are they as needy as my dog my dog tries to get me to take him out every 10 seconds why he thinks I'm dumb like I don't know I just took him out but I'm gonna wait for a couple viewers to hop in and then we're gonna get started I'm gonna show you guys exactly like I mentioned you guys saw my Facebook post or if you saw my snapchat I'm gonna show you guys exactly how I used Facebook messenger to land three meetings and seriously it only took me it might have taken me 20 to 30 minutes to send all the messages and to find the businesses I want to reach out to so I'm gonna show you guys exactly how I landed those meetings what messaging I used to reach those people or to get them to message me back and then set that meeting with me two of them have already said that they're looking for somebody to help them with their marketing for 2018 one of them said that she finishes up... See more →

Key quotes:

• "With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing."
• "Sections: This graph shows you the number of people your posts have reached (organically or through promotions)."
• "Understand your posts activity: If you see a spike of reach, engagement, or negative feedback, you can click or drag to select that section of the graph and find out more."
• "This section lists all the posts you have published on your Page and the relevant information — published date and time, post caption, post type, targeting, reach, and engagement."
• "(You can use this information to set your Pages to Watch!) To access Audience Insights, head to Facebook Ads Manager and select “Audience Insights” from the drop-down menu in the upper-left corner."
• "Alternatively, you can visit this direct link: https://www.facebook.com/ads/audience-insights/ Once there, select “People connected to your Page” and the Page you are interested in."

Key quotes:

• "Now because of elements much like the Facebook set of rules changes, social media entrepreneurs need to be savvier than ever to compete."
• "With over 1 billion every day lively Facebook users, entrepreneurs need to be clever in terms of the manner they develop their target audience and organization thru Facebook."
• "Followers have to understand that they might find out beneficial and specific information to your Facebook pages that they really don’t need to overlook."
• "Hints: if you want to create a cost-saving and quite unique Facebook advertisements, keep away from terrible targeting thru: With the useful resources concentrating perfectly on the target marketplace to your classified ads, you can keep away from unworthy clicks from the wrong clients."
• "On your agency, it’s about the niceness of content and what your audience ought to come to anticipate out of your Facebook enterprise page."
• "In your internet website pages and blog posts, it’s miles satisfactory to apply the like button, despite the fact that you may use them each! A FB WordPress plugin can help pull site visitors out of your blog or business internet site on your Facebook web page."

Transcript: The importance of messenger isn't about selling chatbots it's really not even about the messenger platform really the reason that this is so significant is because of this quote engage with the conversation your audience is already having where they want to have it this is something that I love to talk about this platform is is special for a lot of reasons but it's mostly special and it's mostly effective because Facebook Messenger is the place where a ton of people are having conversations every day so as a marketer is a business owner where should you market to your people you should market to your people where they are hanging out right you shouldn't market to your people on platforms that are best for you as a business you need to be present where your people are and where they want to have conversations that's what's going to allow you to deploy the most effective marketing strategy and that is the reason that Facebook messenger messenger marketing and chat BOTS are so important is because facebook Messenger is a place where tons of people are hanging out and having conversations and now we as marketers and business owners... See more →

Transcript: Have you ever wanted to learn how to use facebook Messenger bots to build your business do you even know what a facebook Messenger bot is well in this episode that's exactly what I'm gonna be sharing with you what a facebook messenger bot is how to use it in your business to attract qualified prospects leads and sales so stay tuned welcome to episode 143 my name is Tanya Liza and I help entrepreneurs and network marketers create success fast well most importantly designing a lifestyle that you love so if you're new here consider subscribing because they put out a brand new training episode and free resource for you and your business each and every week so I've been secretively kind of secretly using facebook Messenger bots to help me to build my business acquire leads and sales automate some cool things on Facebook and I've had a couple of people ask me how I've been utilizing this stealth strategy with this stealth tool now you know me if you tuned in before if anything is working really well in my business I like to share the goods with you but before I share anything with you I... See more →

Transcript: Guys messenger ads and chat bots are everywhere and the reason why is because of how effective they are for marketing so I wanted to put together this complete understanding and guide for messenger ads and chat BOTS and automation so we're gonna cover some really cool tools and some really cool techniques and strategies in this one make sure you pay an attention okay welcome back everybody my name is Jordan Steen also known as serial entrepreneur and at this channel we talk all about starting a marketing agency building a personal brand or really just using digital marketing to build any business online so if you're interested in any of those topics make sure you hit that subscribe button in the notification bellow in the bottom right hand corner so you get updated with all of our future content resources giveaways free trainings that we do here at my channel every single week oh and PS make sure you stay tuned to the end of today's video for two reasons number one because I'm gonna give you a free social media marketing training if you stay till the end and number two is because all we need you... See more →

Key quotes:

• "While most of Facebook’s efforts have largely failed (like its attempts to compete with eBay and Craigslist via Facebook Marketplace), it’s working hard on mobile payments."
• "Because of this and the power of cryptocurrencies to create massive network effects and network value, I could foresee Facebook working to employ their own cryptocurrency, especially with the global crypto market cap exceeding $600B."
• "The General Data Protection Regulation (GDPR) going into effect May 25, 2018, will change the way businesses (especially those like Facebook and Google) deal with consumer information."
• "Given Facebook’s massive user base, building either standalone stores (not the current crappy Facebook stores) directly into the platform or building a robust search-and-discovery-style marketplace, Facebook could help eCommerce companies fight Amazon and actually win—and be handsomely rewarded, either through platform fees (think 5% of sales price, which is 10% less than Amazon’s fees) or appreciation of their assets."
• "And while the market for quality video content is constantly increasing, Facebook would need to build (or buy) a YouTube-like competitor to play in this space."

Key quotes:

• "Event marketers should utilize company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides."
• "In the example below, Content Marketing Institute chooses to place their Upcoming Events module in a prominent position — which helps to showcase their events to passionate followers who are likely to be interested."
• "Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event."
• "Advertising represents the main source of revenue for Facebook, and as a result, the company has invested a great deal in designing an easy to use advertising platform that enables organizers and event marketers to reach a wider audience."
• "For event organizers simply interested in generating buzz, Facebook allows advertisers to use the “Interested” or “Going” button."
• "Ads Based On Demographic Information: For organizers hoping to reach a specific audience, Facebook allows advertisers to select various demographic and geographic filters."

Transcript: Let me show you how to set up a Facebook Messenger bot in under 10 minutes and you guys stick with me to the end I'm gonna give you the actual copy and paste facebook Messenger bot templates if You like this video So just give the video a thumbs up and I will share all of the templates with you at the end of this video now Before I show you the step-by-step setup I want to show you how this facebook Messenger bought actually works And so you can kind of see the benefit of why you should actually go through and use this for your business So let's just say your it doesn't matter what business you're in This is gonna be a real-estate messenger bot example, but let's say you're sending someone from Facebook or Instagram They click on your ad they go to your landing page like right here. They come in they opt-in they put in their name Their email address and then let's just put in this phone number for right now. They hit submit at this point They become a lead for your business well The cool thing is is we can... See more →