How to use hypnotic trigger words to increase conversions

Key quotes:

• "It breaks up the spacing and it also cites resources that prove what we’re talking about… You can also add testimonials or case studies inside the content that they can relate to Linking out to other resources helps build authority and provides even more value And value in advance helps build reciprocity… We can’t help but want to pay back those that help us Heck we feel bad even if we’re given something we don’t want… …we feel the need to give back something in return Helping someone in advance is one of the most effective ways of getting your reader or customer to take an action or give a referral, share or link etc Understanding the 6 elements of influence is vital for any marketer or business owner… Reciprocity can be incredibly powerful You’re given a flower or a book in the high street and the next thing you know you’re donating $35 per month for 3 months to some random charity We received in advance and so want to give back in return (Often many times over the original gift we received) Even the act of creating high value content for your audience helps you build reciprocity with them… Dr Cialdini’s book is one of the few books I buy copies of and give to colleagues its that good (You have to ask what reciprocity does this give me in return for giving this book eh…) By providing step-by-step solutions in your content it helps build reciprocity By giving them the next action to take with a specific bonus?."

Key quotes:

• "In a magical way, power words grab ahold of people’s attention causing them to become engrossed in your message without even knowing it."
• "The knowledge of powerful words and how to use them right is a strong skill to have for any marketer."
• "The first big power word is “YOU.” It’s hypnotic when used in any form of communication because it changes the tone of the copy or speech from general to individual."
• "Copies that use the word “YOU” seem as if they were written by someone that has our back, wants to give us advice, and simply cares."
• "The second big power word is “BECAUSE.” It’s scientifically proven that when you ask someone for a favor and explain the reason why you need their help, they are much more likely to agree."
• "Source The “BECAUSE” stimulates the unconscious mind in exactly the same way the first powerful word, “YOU,” does."

Key quotes:

• "Therefore, use mystery words or phrases to make your branded content or landing pages interesting and important without ever attempting to elevate someone’s position."
• "So now that you know that mystery words are powerful, here’s a list that you can use to get your business more leads or sales: Never underestimate the power of trust."
• "Here are a few examples: So now that you know that trust words are powerful, here’s a list that you can use to get more leads or sales: Greed is a nagging and exhausting emotion."
• "So now that you know that aggressive words are powerful, here’s a list that you can use to get your visitors to do exactly what you need them to do: My wife often censors my writing."

Key quotes:

• "I’ve enjoyed saving several lists of these so-called power words and pulling them out to use in a pinch."
• "Social psychologist Ellen Langer tested the power of a single word in an experiment where she asked to cut in line at a copy machine."
• "Where to try these words: Calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs David Ogilvy is to advertising as Jimi Hendrix is to the electric guitar."
• "The list, which was originally compiled Linda Ruth and Curtis Circulation Company, came from studying best-selling magazine covers, and Interweave’s Bob Kaslik found that the words work equally well on magazines as they do in promo copy and in email subject lines."
• "Where to try these: Email subject lines, headlines, calls-to-action Neil Patel put together the infographic you see below, based on research on each of the four major social networks: Twitter, Facebook, Google+, and LinkedIn."
• "His list represents the words that can get your content shared on social media."

Key quotes:

• "It seeks to guide the visitor toward completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions."
• "Let’s dive right into these two types of CCD elements so you can start designing landing pages that actually convert."
• "In the second example, position and color contrast are used to move your eye toward the grasshopper."
• "When it comes to the types of effective human images to use, babies and attractive people are well known to have an impact."
• "The first example shows how much attention is driven toward the baby’s face: In the second example, the power of suggestion is shown in full effect, as the baby still gets lots of attention, but the area he is looking at receives a lot more than in the first example: Attractive women have also proven to be a persuasive human element on a landing page."
• "This, like the eye contact illustrated in the first example, is a good way to increase a visitor’s time on page, providing valuable extra seconds for your value proposition to sink in."